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Welcome to The Advertising Media Internet Community (AMIC), a site dedicated to media and marketing professionals. Advertising media planners, buyers, sellers and researchers come to AMIC to ask the Media Guru burning questions, comment on hot topics, or skim the best recent articles on media.

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Ask the Media Guru

*Note that this is a moderated question and answer forum.

The Guru answers questions about media planning, media buying, media research and media management. Answers usually appear on the Guru answer page within one or two days. To obtain the Guru's best answers to your queries: Please state your questions using complete sentences, being as specific as possible. Use your return key to prevent text from scrolling out of the visible typing area. Avoid abbreviations and acronyms as these may be related to narrow specialities. If your question relates to country outside the US, please specify the country. You may search the "Guru Archives." to see if the Guru has recently answered a question similar to your own

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The Media Guru Speaks On:
Gross Impressions

Media Guru Question:

Thursday, December 01, 2016 - #9150:
Can you add gross impressions from multiple mediums from multiple markets to get one grand total for impressions? (i.e. 5,000 radio impressions from L.A. and 5,000 radio impressions from Atlanta and 10,000 TV impressions from Cleveland. Can I add all the impressions up so that the grand total impression is 20,0000?

Media Guru Answer:

Thursday, December 01, 2016 - #9150
Yes, this is entirely proper. Judgements about the relative value of the impression of different media are a completely separate issue. The different markets issue makes no difference at all.

 


The Media Guru Speakes On:
Ad Placement

Media Guru Question:

Friday, November 25, 2016 - #9149
How can I find out the pricing level/rate of placing banner ads in an office in New York and Los Angeles. Specifically, placing banner ads of an airline in a visa application center.

Media Guru Answers:

Friday, November 25, 2016 - #9149
The query puzzles the Guru.

It appears to assume that there are public web terminals located in visa issuing offices. And it assumes that these terminals will carry ads.

This question goes beyond media issues; as far as the Guru is aware, visas are only issued by governments. Visa applications may be made on the relevant government's websites. Possibly embassies and consulates have walk-in service but that goes beyond the Guru's scope.

The Guru does not believe there are advertising opportunities of the type you seek.

 


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