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Ad Index Commentary - 2004
December 10,
2004 |
The Telmar
25 Ad Impact Index remains strong as does the DIA
and the SPY, both of which are near three-year highs.
Many positive fundamentals are contributing to this
strength in stock prices, (see below). The Wall Street
Journal Online reports that Zenith Optimedia, a unit
of Publicis Groupe, is calling for 2004 global ad
expenditures of about $370 billion, a 6.9% increase
over 2003. This article can be read in it’s
entirety by linking below:
http://online.wsj.com/article_print/0,,SB110230151692491734,00.html
The dollar has made a comeback this
week against the major currencies, indicating no loss
of confidence in the dollar by foreign investors.
The 10-Year bond is still yielding below 4.15%, which
is good for those with adjustable rate debt. Crude
oil has continued its decline, which is good for drivers
and all those that use energy. The freefall in crude
began last week with a $7.00 drop in three days, a
drop not seen since the Gulf War in 1991. This drop
will take some pressure off the economy.
|
November 19,
2004 |
The stock
market had been in a neutral position all week. But
the week finished with a whimper as the Telmar 25
the SPY, the DIA and the major market averages dropped
over 1% today, due in large part to Fed Chairman Greenspan’s
remarks (see below). Among members of the Telmar 25,
Reuters reports that Havas, the French advertising
company, and Interpublic Group are set to announce
a media buying joint venture to begin as early
as December. This announcement comes shortly after
Havas failed to acquire Grey Global.
Today Federal Reserve Chairman Alan
Greenspan addressed the European Banking Congress
about the long-term effects of cumulative trade deficits.
According to Greenspan, the potential exists that
foreign countries that have been financing the U.S.
budget deficit will weigh concentration risks, the
risk of having one’s assets in only one basket.
The conclusion by foreign investors may be to withdraw
their funds from U.S. stock and bond funds, a situation
that would lower the prices of both stocks and bonds,
raising interest rates in the U.S. His suggests a
reduction of the U.S. budget deficit would be the
most effective way to prevent this from happening.
Higher domestic saving would also be a positive factor
to achieving these ends. Chairman Greenspan’s
remarks can be read here.
Last week the Federal Reserve raised
the Federal Funds rate to 2%. In addition, there are
indications that further Fed increases await. Even
the rate increases that have been implemented leave
a very low “real” interest rate, defined
as the nominal rate of interest less the rate of inflation.
The accommodative policy continues to put pressure
on the dollar, which has been weak against most of
the major currencies. The ten-year note is still trading
at 4.25%, a historically low interest rate and good
news for homeowners with adjustable rate mortgages.
In addition crude oil has continued to weaken, trading
below $47 per barrel as inventories continue to increase.
What is unclear is whether this increase in inventory
is due to a slowing economy or greater production.
|
November 15,
2004 |
The rally
that began after the elections has continued through
the end of last week as the broad based SPY and DIA
are both up nearly 2% for the week and nearly 5% since
the U.S. election. Among members of the Telmar 25
Ad Impact Index, this morning the Wall Street Journal
has reported that Dow Jones & Co. has agreed to
pay $519 million to buy Marketwatch, the parent of
CBS Marketwatch, the financial news Web site. Dow
Jones will pay $18 per share. The stock was trading
below $13 a few weeks ago. Viacom was a 22% minority
shareholder of Marketwatch and bid for its remaining
shares.
Last week the Federal Reserve raised
the Federal Funds rate to 2%. In addition, there are
indications that further Fed increases await. Even
the rate increases that have been implemented leave
a very low “real” interest rate, defined
as the nominal rate of interest less the rate of inflation.
The accommodative policy continues to put pressure
on the dollar, which has been weak against most of
the major currencies. The ten-year note is still trading
at 4.25%, a historically low interest rate and good
news for homeowners with adjustable rate mortgages.
In addition crude oil has continued to weaken, trading
below $47 per barrel as inventories continue to increase.
What is unclear is whether this increase in inventory
is due to a slowing economy or greater production.
|
November 5,
2004 |
Now that
the U.S. elections are complete, a large fog of uncertainty
has been lifted from the financial markets. The Telmar
25 as well as the SPY and the DIA have staged a rally
of nearly 3% since it became apparent that there would
be no change of hands at the White House during a
time of war. Among members of the Telmar 25 Ad Impact
Index, Publicis has reported organic revenue growth
of 4.8% in the third quarter. On the other hand, Interpublic
reported a loss larger than the same quarter last
year though organic revenue growth increased by 1.8%.
Organic growth is growth that excludes acquisitions.
Today the Labor Department reported
that 337,000 jobs were created in October due in part
to higher construction spending in the aftermath of
the hurricanes that pummeled Florida in September.
This news sent stock futures higher this morning,
adding to the large gains of the last few days. On
the other hand, bond futures were crushed as a robust
economy can be viewed as inflationary. Welcome news
may come to the gas pump as crude oil futures have
dropped below $50 per barrel signaling lower gas prices.
All this news plus the quick resolution of Tuesday’s
Presidential election has removed much of the uncertainty
that has loomed over the markets.
|
October 29,
2004 |
As CBS Marketwatch noted
on Tuesday, better than expected earnings reports
from two advertising holding companies led to a rally
within the sector, a major portion of the Telmar 25.
Omnicom Group’s earnings rose 17% for the quarter
with revenue growing 14%. WPP reported a third quarter
sales increase of 3.7%. In the media sector, Viacom
reported a revenue increase of 4% and earnings that
were 12% higher than the same quarter last year. In
addition, they announced a huge $8 billion stock buyback.
Stock buybacks are considered a signal to the market
that a company’s stock is undervalued. Clear
Channel’s revenue rose 4% despite a decline
in radio advertising for the quarter.
Today the Commerce Department reported that U.S.
Gross Domestic Product grew at a 3.7% rate, a rate
that was lower than expected but higher than the 3.3%
growth rate reported in the previous quarter. Given
high oil prices that peaked at over $55 per barrel
but have come back to nearly $50, this is a reasonably
healthy growth rate for the economy. It certainly
is not a sign of an overheating economy as bonds rose
modestly on the news, with the 10-year bond yield
within a couple of ticks of 4%. This is the last major
economic report that will be released before the U.S.
election on Tuesday.
|
October 08,
2004 |
Earnings season for the
third quarter is just getting under way. As is tradition,
GE is among the first companies to report earnings,
stating that third-quarter earnings rose 11% and revenue
increased 15% in the third quarter due to a stronger
economy and new growth from acquisitions. Among ad
agencies, Zenith Optimedia, a unit of Publicis, now
expects ad revenue to increase 4.2% in 2005, up from
a previous forecast of 3.8%, noting that despite concerns
in the economy (some of which are discussed below),
declining consumer confidence can stimulate ad spending.
Today the U.S. Labor Department reported
that 96,000 jobs were created in September, lower
than the anticipated 144,000. This obviously has political
consequences, as this is the last jobs report that
will be issued before the election on November 2.
What is striking about this report is that any jobs
have been created at all at a time when crude oil
prices have vaulted past $50 per barrel and natural
gas prices are also very high. These developments
will affect gas prices and as the winter approaches,
heating oil prices will make last winter look cheap
in comparison. This morning’s terrorist attack
by groups sympathetic to Al Qaeda on the hotels in
the Sinai desert in Egypt is a grim reminder that
there could still be an attack in the U.S. in an effort
to affect the U.S. elections much like Spain was affected
in March. Mostly vacationing Israelis occupied in
these hotels.
|
September 24,
2004 |
Two members of the Telmar
25 are getting married. In the battle for the takeover
of GREY, a member of the Telmar 25, the winning suitor
is another member of the Telmar 25 Ad Impact Index:
WPP who bid $1,005 per share of Grey. This now leaves
Havas, another member of the Telmar 25 as a potential
target of a takeover by one of the other advertising
holding companies. This continues the consolidation
that has taken place in the industry in the last five
years.
This week the Federal Reserve raised
the target on the Federal Funds rate to 1.75%. Despite
this raise by the Fed, long-term interest rates have
been declining. The benchmark 10-year note is hovering
at 4.00%. This indicates that inflation is low and
that perhaps the economy is not as robust as it should
be. In fact since there is a 2% inflation rate, real
interest rates (the nominal rate less the rate of
inflation) is negative. Usually the real interest
rate is about 2%.
As the oil prices go higher, weakness
tends to set in the stock market. With hurricanes
in the Gulf of Mexico, trouble in Iraq, and the ever-present
threat of terrorism, the price of oil, after coming
down to $42 per barrel is flirting with $50 again.
This has a dampening effect on the economy. It is
no coincidence that the strong economic growth of
the 1990’s occurred at a time when the price
of oil ranged between $10 and $25 per barrel.
|
August 20,
2004 |
It’s a lazy hazy summer
for many companies but many of the stocks in the Telmar
25 Ad Impact Index have been busy making news. For example,
Arbitron had warned in November that they probably wouldn’t
be renewing a contract with Infinity, a division of
Viacom, another member of the Telmar 25. However Arbitron
made a deal that should result in revenue 10 –
12% higher than last year and profit that could be 25%
higher for the same period. It’s stock leaped
nearly 1Grey has three potential suitors in a bid to
acquire it: Providence Equity Partners, the Blackstone
Group and Hellman & Friedman, all private equity
firms. On a sour note, Interpublic received a downgrade
from CIBC World Markets. Its stock price is down over
15% in the last three weeks.
With the unrest in Iraq, strong demand for oil in China,
domestic problems in Venezuela, including voting irregularities,
crude oil has a legitimate chance to break $50 a barrel
despite today’s pullback. Bonds remain strong
as this news can hurt economic prospects. Bond prices
were also bolstered by last week’s consumer price
index report showing inflation in July decreased by
0.2% on an annualized basis. |
August 02,
2004 |
The stock
market has had a difficult summer. Advertising agencies
within the Telmar 25 Ad Impact Index have been dragged
downward along with the rest of the market. For example,
Omnicom is not far from a 52 week low, dropping from
over $80 per share to just over $70, despite reporting
a 15% rise in quarterly income on higher advertising
sales. Publicis hit a 52-week high in February of
about $37 per share. It now trades at around $27.
IPG peaked at around $17 per share and now is trading
below $13. One exception to this widespread weakness
is Grey as it has rallied on news that it is the subject
of takeover speculation. That takeover fever has subsided
somewhat as Publicis, mentioned as a potential buyer
of Grey, has said it doesn’t wish to purchase
all of Grey while Grey claims it does not wish to
be sold off in small parts.
Last week, the U.S. Commerce Department
reported that Gross Domestic Product grew at a 3.0%
annualized rate of growth in the second quarter. This
was lower than expected and lower than the 4.5% annualized
growth rate in the first quarter. This news created
concerns that economic growth in the U.S. is slowing
down. One possible cause of this slowdown is the escalating
price of crude oil, currently nearing $44 per barrel,
a record. This high price has the dampening effect
of a tax increase on the economy. Bonds love a slowing
economy and have had a nice rally on the news.
|
July 09,
2004 |
As Wall Street
comes into earnings season, the stock market has succumbed
to a 2% drop over the last week due in part to a lower
than expected jobs report (discussed below). In addition
Yahoo reported earnings that were in line with forecasts.
But in keeping with the bizarre psychology that often
prevails on the Street, the market sold off Yahoo
nearly 10% because they merely met Wall Street expectations
and didn’t exceed its estimates. On the other
hand, General Electric did surpass earnings estimates
for the quarter, earning $.38 vs. the consensus of
$.37 and its stock rose $.47 today or 1.5%.
Last week the Commerce Department reported
that 112,000 jobs were created in June, about half
of the consensus forecast. This sent a message to
Wall Street that the economy is not overheating and
perhaps the economic recovery is fizzling. While this
was negative news for stocks, the bond market loves
a slowing economy, as this is a sign that inflation
is not rearing its ugly head. With 20/20 hindsight,
this report helps explain why the Federal Reserve
raised the target for the Federal Funds rate by only
25 basis points instead of 50 bp; the economy is not
overheating and the brakes that the Fed applies to
the economy in the form of higher interest rates can
be tapped rather than slammed. Paradoxically despite
the Fed increase, home mortgage rates have dropped
nearly 20 basis points nearing 6%.
|
June 28,
2004 |
The stock
market has been locked in a trading range that has
prevailed through June. However several factors promise
to add life to a market facing summer doldrums. Both
the bond and stock markets will face significant news
on Wednesday when the Federal Reserve votes on a change
in interest rate policy. The consensus calls for a
25 basis point increase but a 50 basis point increase
is not out of the question.
On Saturday, The New York Times reported
on two prominent members of the Telmar 25: Grey Global
and Interpublic Group. Grey hired Goldman Sachs and
J.P. Morgan to explore a sale of all or part of the
business. Grey has rallied over 20% in the last two
weeks and even at it’s current price of $945
a share, is considered undervalued. At Interpublic,
its Number 2 executive, Chris Coughlin resigned after
one year as Chief Financial Officer. He was intensely
involved in the ongoing turnaround at IPG and left
for personal reasons. The market has not viewed this
as an indicator of underlying negative news and in
recent sessions, IPG’s stock price has been
relatively calm.
|
June 18,
2004 |
In June the
stock market has trended in a slightly downward direction
without any conviction. Fundamentals remain solid
in the economy though there is some consternation
regarding geopolitical events, especially in the Middle
East. Ad agencies that are members of the Telmar 25
have followed the market in general as most share
prices were little changed to slightly lower over
the past three weeks.
Today the Commerce Department reported
that the U.S. current account deficit grew to a record
$144.9 billion in the first quarter. In order to finance
this deficit, foreign borrowing must increase by $1.6B
per day. Failure to borrow this amount would result
in a drop in the dollar and higher interest rates
until enough foreign investment enters the U.S. market.
In spite of this report, bonds have been strong with
the yield on the 10-year bond dropping 20 basis points,
hitting 4.65%, its best lowest yield in a month. |
June 4,
2004 |
The stock
market has been trending upward for the second half
of May and the first week of June. Many factors are
contributing to this movement including some greater
stability in Iraq, solid fundamentals for business
in the U.S., the perception that the economy is improving
and good job growth. The ad agency holding companies
were part of this moderate upturn over the last three
weeks, gaining from 1% to 5%.
This week TNS Media Intelligence reported
that U.S. advertising spending for the first quarter
increased 9.6% compared to the same quarter last year,
a higher than expected growth rate. The strongest
media sectors were network television, Internet and
cable television.
In other news, today the Labor Department
reported that May payrolls grew by 248,000 workers
while unemployment remained at 5.6%. The jobs report
was also higher than expected. This news can impact
interest rates as the Federal Reserve meets next week
and may raise the target for interest rates by a quarter
percent. There has even been good news from OPEC,
agreeing to increase production of oil, which should
provide some relief at the gas pump as the summer
progresses. The price of the benchmark WTI crude peaked
at $42 per barrel but has dropped to under $38.50,
a dramatic move for only 3 days of trading.
|
May 14,
2004 |
After taking
it on the chin late last week and early this week,
the Telmar 25 Ad Impact Index, along with the benchmark
SPY and DIA (which tracks the Standard and Poor’s
500 and Dow Jones Industrials respectively) are struggling
to regain their footing. Among members of the Telmar
25, Yahoo completed the 2:1 split of its shares. Gannett
approved a $500 million stock buyback. This is a signal
to the market that Gannett views its shares of common
stock as undervalued. Conversely if they were overvalued,
the incentive would be to sell more shares to the
public.
Today the Labor Department reported
a 0.2 percent rise in the Consumer Price Index for
April. This was lower than expected and touched off
a bond rally in an oversold market. The yield on the
10-year bond dropped by 8 basis points to 4.77%. However
volatile energy prices continue to rise as crude oil
has topped $41 a barrel, higher than during the Persian
Gulf War in 1991.
|
May 7,
2004 |
Good
news is bad news or so it would seem after the release
of this mornings Labor Department report showing that
288,000 jobs were created last month, a much higher
than expected number and good news for an economy
that has longed for job growth. However Wall Street
saw this report as bad news, battering bonds, raising
the yield on the 10-year bond to 4.77% with stocks
quickly following bonds off the cliff. The Telmar
25 Ad Impact Index had enjoyed several up sessions
in a row early in the week only to give all of that
back in the last two days as did the SPY and the DIA.
Among ad agencies, Interpublic Group reported a quarterly
loss almost double that of the same quarter last year.
This loss was due to a $70 million restructuring cost
that will result in much larger cost savings in future
years. Publicis reported strong organic growth of
4.4%, achieving double digit growth in the Pacific
Rim and Latin America.
The market had been strong early in
the week as Fed Chairman Greenspan noted that the
Fed would not raise interest rates. However the information
noted above shows that the economy is recovering and
that it is only a matter of time before interest rates
rise. Oil continues its meteoric rise nearing $40
per barrel. Unleaded gasoline has far surpassed previous
records. This price action bolsters the notion that
interest rates will be raised to combat any inflation
that could occur down the road.
|
April 30,
2004 |
The
Telmar 25 Ad Impact Index continues to journey through
a turbulent market, with a nasty sell-off during the
latter half of this week due in part to the fighting
in Iraq. Among ad agencies, Havas reported organic
revenue growth of .7%, reversing a trend of declining
revenue. Also, Comcast withdrew its $54 billion bid
to acquire Disney. Omnicom reported net income of
$135.6 million, a rise of 17% compared to last year.
Revenue grew 15.2% to $2.23 billion. However, the
big excitement in the market has been the pending
IPO of Google, the fast growing internet search engine
used by 100 million people world wide. If completed,
it would be the largest internet IPO since the tech
bubble. The Wall Street Journal notes that Google
could be valued at $20 billion to $30 billion.
This week, the government reported that
GDP rose at a 4.2% annualized rate in the first quarter.
This was lower than expected but still a strong solid
growth rate. This figure also fuels speculation that
the Federal Reserve will raise interest rates in the
near future. It has maintained an accommodative monetary
policy and is most likely inclined to raise interest
rates to curb any inflationary pressure. The dollar
has strengthened though interest rates have only risen
marginally in the last week with the yield on the
10-year bond at 4.50% vs. 4.45% at the end of last
week.
|
April 23,
2004 |
The Telmar
25 Ad Impact Index has been choppy over the last few
weeks with no discernible bias. This also holds true
for the benchmark SPY and DIA. Earnings have been
strong during the current earnings season, though
to date, the ad agencies have been neutral. One of
the strong movers to the upside has been YHOO, up
nearly 15% for the month on stronger earnings. GCI
has held firm in the wake of the scandal at it's subsidiary,
USA Today. One of its reporters, Jack Kelley was fired
for inaccurate reporting and plagiarism over the last
10 years. The Managing Editor of USA Today, Hal Ritter,
resigned as a result.
Today the government reported that U.S.
durable goods rose 3.4% in March. This was a much
higher level than anticipated and is further evidence
that companies are increasing spending levels after
a three-year period of frugality. Companies are spending
because they see the economy growing and they are
making investments that had been deferred. This is
all reflected in the bond market, which has been taking
it on the chin in the last month as the yield on the
10-year note, is now 4.45% compared to 3.70% a month
ago. This has helped the dollar against other currencies,
especially the Euro. This rise was aided and abetted
by Federal Reserve Chairman Alan Greenspan as he stated
before Congress that deflation is no longer a worry
though inflationary pressures are under control. The
bond market believes that the Fed will be forced to
raise interest rates before the year is over.
|
April 16,
2004 |
April has
been a roller coaster ride for the Telmar 25 Ad Impact
Index, with several peaks and valleys and a finish
slightly higher than at the beginning of the month.
The Ad Agencies were mixed as OMC, PUB, WPPGY and
HAVS are moderately lower for the month mostly maintaining
those peaks in valleys, while IPG and GREY both were
higher.
The combination of a strong economy
and the issue of economic reports pointing to moderate
inflation have re-ignited fears in the bond market
that interest rates may be raised sooner than later.
As a result, the dollar has staged a strong rally
against the major currencies. Bond prices have continued
to drop with the yield on the 10-year bond continuing
to rise to the 4.35% range. On the other hand, the
Federal Reserve, based on statements from several
Fed governors, does not feel that inflation concerns
are justified, indicating a patient bias before raising
interest rates. The one exception on inflation is
energy prices as the price of unleaded gasoline set
an all time record high this week. Unfortunately this
is reflected at the gas pumps as well.
|
April 8,
2004 |
As
earnings season kicks in, the Telmar 25 Ad Impact
Index is staging a nice rally of about 5% over the
last two weeks, following the benchmark SPY and the
DIA. Within the Telmar 25, YHOO reported stronger
than expected earnings and the stock vaulted 16% on
Thursday. GE reported a 8% increase in earnings compared
to the same quarter last year. This was in line with
expectations. CBS Marketwatch reported that Fitch
Ratings "went bullish" on advertising agencies, noting
that they are positioned to have their best year in
a while. Singled out as beneficiaries of this bullish
wave were IPG, WPPGY, PUB and OMC.
Consumer confidence appears to be on
the rise as the Labor Department reported that companies
appear to be increasing inventory levels in anticipation
of higher sales. Today jobless claims fell to the
lowest level in over 3 years and GDP may grow at its
highest rate in 2 decades. The one bearish are to
be is bonds as the bond market is anticipating higher
interest rates. In just over a week, the yield on
the ten year note has shot up nearly 40 basis points.
|
April 2,
2004 |
Though
members of the Telmar 25 Ad Impact Index have been
relatively quiet as earnings season approaches, the
same can't be said about the equity market in general.
Looking at a chart of the overall stock can make one
reach for the dramamine. The Telmar 25 Ad Impact Index,
the SPY and the DIA had a terrible time during the
first half of March but each of the indexes have climbed
back near the pre-March levels. Terrorism, the economy,
Iraq, and the never-ending political circus that is
staged in Washington D.C. have hit the financial markets
hard though the business and economic fundamentals
remain sound. Certainly, the ad agencies have not
been immune to this volatility as 10% swings were
common. For example, PUB started March at $34 per
share, fell to 29 in the middle of the month and has
since climbed back to $32; OMC began March at $80
per share, fell to 75 and is now at $82. WPPGY started
March at $54 per share, dropped to $49 and is now
at $53. GREY was at $697 per share at the beginning
of March, dropped to $680 and is now at $695. These
are all substantial moves both on the upside and the
downside. As earnings season approaches, Wall Street
bulls will be looking for the rally to continue.
Today, the Labor Department reported
that 308,000 new jobs were created in March. This
news led to a surge in the stock market and tanked
the bond market. The bond market dumped because of
the increasing chance that the Federal Reserve would
raise interest rates. The yield on the 10-year bond
jumped 23 basis points immediately on the news and
finished the day yielding 4.14%, a jump of 26 basis
points. The prospect of higher rates boosted the dollar
against the Euro and other major currencies. However
inflation is still low and even energy prices have
gone down with crude oil near $34 per barrel from
near $38. This will be welcome news at the gas pump.
|
March 26,
2004 |
Despite
Thursday's strong rally, a result of the news that
OPEC countries may forego production cuts, March has
been an anemic month for the Telmar 25 Ad Impact Index,
the SPY and the DIA as all are down from 3 - 5%. Among
agencies making news, GREY reported a 59% increase
in net income on a 9% increase in revenue for the
year ending December 31, 2003 vs. 2002. YHOO has bucked
the trend and is higher for the month. Today YHOO
announced plans to acquire Kelkoo, a growing internet
company that charges merchants for click throughs
or customer referrals, for $575MM in cash.
Thursday's 4% drop in crude oil sparked
the rally in the stock market. High oil and gas prices
are viewed as having a dampening effect economic recovery.
The drop in prices, a result of OPEC's announcement
that production cuts would be curtailed, can only
help in furthering economic recovery. The Euro remains
a little soft, as the European Central Bank weighs
economic data that indicates a slightly weak economy
in Europe.
|
March 19,
2004 |
March has
not been kind to the Telmar 25 Ad Impact Index, the
SPY and the DIA as all are down from 4 - 5%. There
had seemed to be some signs of a recovery but we're
seeing a renewed downturn in each of the indices.
This overall market weakness as hit ad agencies hard.
PUB and IPG are both down 11% since the beginning
of the month. WPPGY is down nearly 6% and OMC is down
4.5%.
Despite higher energy prices that can
be a prelude to inflation, bonds continue their strength.
Terrorism has cast a pall in Europe as the attacks
in Madrid, combined with the election results in Spain
have only made a tenuous mindset worse in Europe.
In the U.S. the economic outlook remains good with
the exception of job creation. Since interest rates
in the U.S. should remain low, the dollar has had
no reason to stage a sustainable rally.
|
March 12,
2004 |
After a
very quiet performance last week, the Telmar 25 Ad
Impact Index, the SPY and the DIA have all done a
nosedive this week though today, they came out of
their dives and headed higher. Among ad agencies PUB
CEO Maurice Levy said he doesn't expect ad spending
to rise more than 5% in 2004 while also reiterating
his goal to achieve a 15% operating margin. GREY reported
4th Qtr net income was 54% higher due in part to a
weak dollar and to higher ad spending in the U.S.
IPG showed a loss of $102.5 million due solely to
one-time charges of $121 million. These charges included
the write down of goodwill, the sale of a business
and a restructuring charge. Without these charges,
the company made $20 million for the quarter.
The market has been anemic for the
last couple of weeks. Thursday's terrorist attack
aggravated that weakness. Bonds continued to be strong
as the market perception is that economic growth is
suspect and the Federal Reserve is under no pressure
to raise interest rates. Interestingly in this low
interest rate environment, the dollar has staged a
rebound against the Euro and the British Pound as
there is pressure on the European Central Bank to
cut interest rates. This is more Euro weakness than
dollar strength.
|
March 5,
2004 |
Though the gap has narrowed over the last week, the Telmar 25 Ad
Impact Index continues to trail the SPY and the DIA.
DIS continues to be in the news as 43% of its shareholders
voted to remove Michael Eisner from his position as
Chairman of the Board, though he still retains his
CEO post for the moment. CVC reported a loss of $197.4
million vs. a profit of $529 million last year, despite
higher revenues. The loss stemmed from costs associated
with the launch of its Voom satellite service. John
Wren, the CEO of OMC, the largest advertising agency
holding company, forecast double-digit growth in both
revenue and profit for this year as the economy continues
to rebound and advertising spending rises. NYT announced
4th quarter profit gains 3.2% higher than last year
due to higher advertising revenue. HAVS reported a
loss for 2003 vs. a profit in 2002 due to two extraordinary
charges: a write-down of goodwill and a restructuring
charge.
This morning, the government reported
that U.S. payrolls rose by 21,000 workers. This was
much lower than expected as the consensus was a rise
of 130,000. In a period of about 5 minutes bonds soared
1.5%, bringing the yield on the 10-year bond down
20 basis points to 3.83%. This was the biggest one-day
move in the 10-year bond since 2001. This report means
that the Federal Reserve has no reason to raise interest
rates, as the sluggish recovery does not warrant rate
increases. Conversely, the dollar was immediately
crushed, dropping over a penny against the Euro and
the British Pound. If U.S. interest rates remain at
current levels, it is very difficult to be dollar
bullish. The ECB would have to drop interest rates
for the dollar to rally. One of the problems with
the recovery and lack of job growth is that the so-called
recession was very shallow by historical standards.
In past recessions, unemployment would shoot up to
9 or 10%. In the last 3 years, unemployment peaked
at about 6.4%. Economists used to consider a 6.0%
unemployment rate the level where statistical full
employment exists as it is assumed that some portion
of people are between jobs or are relocating. The
level of full employment is lower, around 4.5% - 5.0%.
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February 27,
2004 |
During the last two-weeks, the performance of the Telmar 25 Ad Impact
Index has trailed that of the SPY and the DIA, as
all lost ground during this period. The Mickey Mouse
saga continues as many of the large institutional
shareholders of DIS intend to cast a vote of no confidence
in Chairman Michael Eisner at an upcoming shareholders
meeting that could force DIS's Board of Directors
to make drastic changes to senior management. Among
other members of the Telmar 25, WPP said they expect
advertising spending to increase 3 - 4% this year.
They also reported earnings; revenue was up 5% and
pre-tax profit was 18% higher. Other stocks in the
index were lower; YHOO and CCU were both down 6%,
PUB was down 5% and OMC was down 2%. But IPG and GREY
bucked the trend and were little changed.
Today, the Commerce Department reported
that GDP for the 4 th quarter of 2003 was revised
upward to a 4.1% annual growth rate, from 4% as previously
reported. Despite the strong growth, inflation remains
in check and the 10-year Treasury bond currently yields
4%. This growth makes the U.S. more attractive to
foreign investors and the dollar has rallied against
the Euro and the British Pound as a result. Another
reason for the dollar rally is mounting pressure in
Europe to lower their interest rates to keep the economic
recovery from stalling. This makes Euro denominated
investments less attractive to investors.
|
February 20,
2004 |
The Telmar 25 Ad Impact Index, the SPY and the DIA have all been
on a roller coaster of sorts during the past two weeks
with the Telmar 25 briefly attaining a 4% gain before
turning back to a 2% gain. In the world of mega-mergers,
DIS rejected Comcast's $54.1 billion offer. Roy Disney
and Stanley Gold, former board members, said the offer
is too low. Takeovers of under performing firms have
several positive aspects; helping to maximize shareholder
value, it provides competition to entrenched management
that is not maximizing shareholder value. It would
not be surprising to find a higher offer by Comcast
on Monday given that they have only made one offer,
and firms rarely walk away from a rejection by the
board of the target company. Elsewhere in the Telmar
25, it was a relatively quiet week. One exception
is GCI, reporting that pro forma operating revenues
rose 4.6% in January, indicating firm gains in advertising
in both television and newspapers.
Today, the Labor Department reported
that consumer prices rose .5%, higher than expected.
This rise was attributed to rising energy costs. When
energy costs are excluded, the CPI rose .2%. This
report was mildly bearish for the bond market as this
increase could be an indication of future inflation.
It also heightens concerns that the Federal Reserve
may raise interest rates in the near future. The stock
market didn't like the news either. But the dollar
was higher on the news as higher interest rates bolster
the greenback as it becomes more attractive to foreign
investors.
|
February 13,
2004 |
The Telmar
25 Ad Impact Index has returned to the upside, gaining
1% for the latest two-week period, mildly lagging
behind the benchmark SPY and DIA. In the January 30
comments, we speculated that DIS could be a possible
takeover candidate. Last week, Comcast made a $54.1
billion bid in stock to acquire DIS, plus the assumption
of nearly $12 billion in debt. The stock of DIS gained
15% on the news. The board of directors of DIS rejected
this offer, but it remains up to the management of
DIS to maximize shareholder value. Among other Telmar
25 members making news, PUB reported 5.2% organic
revenue growth for the 4th quarter, better than expected.
OMC reported organic revenue growth of 7.6%, an overall
revenue increase of 18.3% and a 10% increase in profit.
Finally HAVS trimmed its loss in organic revenue from
-6.4% to -3.8%.
Last week, Federal Reserve Chairman
Alan Greenspan testified before Congress to clarify
the statements made in January implying the Fed could
be "patient" in raising interest rates. He also predicted
a healthy 5% growth rate in GDP for 2004. The principal
function of the Federal Reserve is price stability.
Since inflation is currently low at about 1%, there
is little reason to raise interest rates at this time.
Greenspan's comments allayed these fears, leading
to a rally in both stocks and bonds. However the price
level of gold indicates that there may be some inflation
lurking over the horizon.
|
January 30,
2004 |
The
Telmar 25 Ad Impact Index has paused to digest its
gains of the last several months and is down 1% for
the last two weeks mostly as a result of Wednesday’s
Fed announcement casting doubt on the level of interest
rates. CBS Marketwatch notes the increase in advertising
spending and how that should continue in 2004 with
the Olympics and the presidential election. This action
has triggered merger and acquisition rumors within
the media industry. And these rumors are not without
foundation: the acquisition of the U.S. assets of
Vivendi by NBC, a unit of GE, a Telmar 25 component
will expand GE’s media presence. DIS is mentioned
as a possible takeover candidate, albeit a very large
one.
Among Telmar 25
companies reporting earnings, ARB reported a 9.5%
increase in revenue and a 16.6% increase in Net Income
for all of 2003 vs. 2002. For the quarter ending November
30, CWG reported a 19% increase in net income despite
a 7.5% decrease in revenue. DJ, the publisher of the
Wall Street Journal reports a higher profit on better
advertising but notes that newspaper advertising is
still lackluster. Overall revenue at DJ climbed 6%.
NYT reported a 3.1% increase in net income for the
quarter. MDP reported revenue increased 11% for the
quarter while advertising revenue increased 9%.
Today the Commerce
Department reported that 4th qtr GDP grew 4%, which
was lower than expected. Given this growth rate, which
ties in with the less than hardy increase in jobs,
one questions the statement by the Federal Reserve
leaving open the possibility of interest rate increases
before the presidential election in November.
|
January 21,
2004 |
The Telmar 25 Ad Impact
Index continues to add to its gains along with the
broad based SPY and DIA in anticipation of a strong
earnings season. This month, many companies within
the index are scheduled to issue year-end financial
results. In recent news, Merrill Lynch noted that
OMC remains one of its top overall stock picks. Lehman
Brothers ranked PUB Number 1 in new business for 2003.
Many ad agency stocks within the Telmar 25 have been
strong since the beginning of the year. Among these
gainers are WPPGY, which has rocketed 18% since the
year began, PUB has risen 12%, HAVS has climbed 9%
and IPG has gained 7%. On the other hand, GREY and
OMC have remained flat relatively flat.
After a brief bounce, the dollar has
continued its descent against the Euro. Last week
the yield on the 10-year bond briefly fell below 4.00%,
highlighting the low yields that make the U.S. a less
fertile ground for investment compared to other investments
denominated in other currencies. Domestically, the
gain in housing starts was the greatest since 1978.
While interest rates are low, commodity prices are
much higher especially in the energy sector as crude
oil has surpassed $36 per barrel, heating oil hovers
around $1.00 per gallon and natural gas remains over
$6.00 per BTU. Recent cold weather in the North East,
as well as perceived supply shortages, have contributed
to much of this price action.
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