Encyclopedia of Media Terms
This is a quick reference of often-used media terms as well as a
description of media advertising strengths and a listing of media
Think pieces are brief essays by highly experienced advertising
and marketing colleagues of the Guru. They explore new angles on
and new, clearer ways of expressing approaches to essential advertising
and marketing issues. Interpreting research, writing proposals,
tracking marketing programs and more.
Parts of a Media Plan
Here the various components that make up a media plan are discussed.
Glossary of Web Terminology
AMIC has put together a list of terms that are frequently
used on the web. Also included are the standard set of banner sizes
agreed to by CASIE (Coalition for Advertising Supported Information and Entertainment), and the Internet
Pricing Web Site Advertising: The Media
Leading media consultant Abbott
Wool provides a critique of the much-discussed method of calculating
pricing for Web sites that was developed by ModemMedia and profiled
in Internet World.
Award Papers from Telmar's 30th Anniversary Symposium
Featuring papers from John Philip Jones (Syracuse University), Erwin Ephron (founder of Ephron, Papazian & Ephron) and Erik Du Plessis (president of Impact Ltd.)