Abbott Wool's Market Segmentation Resource Locator

Advertising Agencies | Research Suppliers | Marketing Consultants
Media | Media Services | Government / Academic

The 2000 U.S. Census reported 10.6 million Americans of
Asian and Pacific Islander origin in the U.S., or 4% of the population.

By 2100, the Census projects an Asian / Pacific Islander population of
75.235 million, 13% of the total U.S.

Advertising Agencies

Admerasia, Inc

U.S. and international Asian advertising

Agency 66 Full-service Asian American Marketing and Advertisng
ASB Communications

Asian and Indo-Caribbean Marketing

Ethniche Marketing and Communications

GlobalWORKS
Full service advertising agency

Hispanic, African American, Asian, Eastern European, Hebrew, Arabic

Full sevice Interactive

IDEEA Corporation

Full service marketing communications agency

Imada Wong Communications Group

Full service agency

Intertrend, Inc.
- Asian American Advertisng
Joyce Advertising & Marketing

Full service agency

Kang & Lee

Full service Asian-American agency

L3 Advertising
Advertising and Public Relations
Muse Cordero Chen, Inc.

Multicultural advertisng agency

oneASIA Adverising Asian -Multicultural Agency
SAESHE Advertising Inc

Full service agency, Los Angeles

Research Services

Ehrlich Transcultural Consultants

Qualitative and Quantitative research

Geoscape International

Mapping and demographic data including Ethnicity/Race

Market Segment Research
Asian, African American and Hispanic custom research

Larry Shinagawa pippindem@aol.com

Asian-American and Multi-ethnic Research

Target Source^TM TRGTSource@aol.com

"Annual comprehensive multicultural marketing resource directory"

USAData, Inc.

Local market datasource: 58 markets or combined total; Product usage and media data by race and Hispanic Origin

Yankelovich Asian American Monitor

Syndicated attitudes and lifestyles study

Marketing Services

Abbott Wool Media / Market
- Media analysis and management
- Agency Review/Agency Search
- Primary and SecondaryResearch

Good News Broadcast Corp.

An array of multicultural strategic marketing services

Dr. Siva K. Balasubramanian siva@siu.edu

Multi-ethnic Marketing Analysis
Co-author, "Ethnicity and Shopping Behavior," Journal of Shopping Center Research, Fall 1994: Sample of the study results

Media

A Online
- "A" Magazine's site
AsianAvenue.com
- Online community
Asian Media Sales asiags@aol.com

Radio, TV and Cable Representatives

California, New York, Chicago, Houston, Honolulu, National

Chaitime

South Asian portal site

China.com
- U.S. Chinese portal
Chinese Media Group 103763.2171@compuserve.com

Publishers of various Chinese, Korean and Spanish magazines, including: Chinese New Home Buyer's Guide; Chinese Yellow Pages; Chinese MCI Lifestyles Magazine; Korean MCI Lifestyles Magazine

Chinese Outreach

Chinese Radio Programming: Los Angeles, San Francisco

Chinese New Home Buyer's Guide

"A comprehensive real estate magazine"
California

Chinese Yellow Pages

California Chinese Yellow Pages directory

Chinese Television Network

international events, finance market updates, sports and recreation reports, entertainment news and fashion trends

Click2Asia
- Asian American web portal
Express India Newspapers

35 editions of 12 newspapers throughout india

Filipinas Magazine
Online and print magazine for Filipinas

The Filipino Channel

FilipinoWeb and broadcast news resource

India Abroad

"North America's oldest Indian newspaper"

The International Channel (TV)

Provider of multi-language programming
Over 20 different languages from Asia, Europe and the Middle East

Orient Magazine

The Asian-American Experience

PCL Radio

Various multicultural, including Chinese, Korean, Phillippine

MCI Lifestyles Magazine

Lifestyle magazine for Chinese families living in the US

hum

"the alternative to South Asian publications that gloss over topics for 'the youth.' . . . focuses on South Asian American stories, doubts, inspirations, difficulties and successes."

KAZN-1300

24 hour Mandarin station: Los Angeles, CA

KTSF-TV, San Francisco

Cantonese, Mandarin and Japanese

Little India Magazine

India cultural information and substantial demographic data on US India-origin population

Japanese-American cultural magazine
For minority business entrepreneurs
Chinese Portal

Transpacific Media Inc.

Magazines:: Face; Tea; Transpacific; XO for Men

Yolk Magazine

Entertainment and Pop Culture

Media Services

Western International Meda -Multicultural Services

Government/Academic/Association

The Advertising Research Foundation

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
The ARF's work is accomplished through 15 Councils, including The Ethnic Research Steering Committee

American Immigration Lawyers Association

Immigrant / Immigration Facts

Asian Population Trends and History in the U.S.

Air Force Report

Association of Asian American Advertising Agencies
- " to grow the Asian American advertising and marketing industry"
U.S. Bureau of the Census Home Page

Access to various Census Data

MIT Libraries' Ethnic and Minority Studies

Asian/Asian American Sites, plus: African/African American; Hispanic; Indigenous Peoples; Jewish; Miscellaneous Sites

Multicultural Publishing and Education Council

"The Multicultural Publishing and Education Council (MPEC) is a national networking and support organization for independent publishers of multicultural books and materials."