siva@siu.edu
and Joel Herche, School of Business and Public Affairs, University of the Pacific.
A study conducted by Siva Balasubramanian , Associate Professor of Marketing, College of Business Administration, Southern Illinois University
siva@siu.edu
and Joel Herche, School of Business and Public Affairs, University of the Pacific.
For methodological details and full results of the research, contact
Siva Balasubramanian, Associate Professor of Marketing, Southern Illinois University, Carbondale siva@siu.edu
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