AMIC - Bookstore


Media Planning

Internet Advertising

Media Research

In association with the Web's best known bookseller, Amazon.com , we are pleased to bring you the AMIC bookstore.

Amazon has thousands of books about advertising media and media research. Particularly interesting and relevant titles are chosen by AMIC's staff and conveniently linked to Amazon's on line ordering facility for your convenience.

The AMIC bookstore features media and research titles, advertising books both reference and general interest, market segment volumes, and leisure reading about advertising, including fiction.


Media Planning Titles

Advertising Media Planning, Seventh Edition Seventh (7th) Edition
by Jack Sissors by Roger Baron
Hardcover
July, 2010

Brand Media Strategy: Integrated Communications Planning in the Digital Era
by Antony Young
Hardcover
Dec, 2010

Advertising Media Planning Cover Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley, Donald W. Jugenheimer & Kim Bartel Sheehan
Hardcover
Oct., 2011

media planning & buying cover Media Planning & Buying In the 21st Century
by Mr. Ronald D. Geskey Sr.

Paperback
April, 2012

Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms
by Amanda Walter &, Holly Berkle
Paperback
March, 2012

Strategic Planning for Social Media in Libraries
by Sarah Steiner 
Paperback
April, 2012


Internet Advertising

Profit Making Internet Marketing Strategies: An Internet Business How To Guide On Cost-Effective Marketing Solutions For Internet Advertising And ...Sales And Bring In Repeated Online Income
by Peter Y. Nelson
Paperback
Mar 9, 2011


Internet Advertising and Sales
by Laura S. Ilves
Hardcover
Mar. 31, 2011

How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site: With Little or No Money Revised Second Edition
by Bruce C. Brown
Paperback
Jan 28, 2011


Media Research

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
by Dr. Arthur Asa Berger
Papaerback
Dec, 2011

 
  Doing Media Research: An Introduction
  by Professor Susanna Hornig Priest
  Paperback
  July, 2010

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