Cubans and the Mass Media in South Florida
by Gonzalo R. Soruco

Hardcover - 151 pages
(March 1996), University Press of Florida

Review: Review Pending

Hardcover - 608 pages, 7th edition
(October 1997), Addison Wesley Pub Co

Review: Richard T. Schaefer's Racial and Ethnic Groups is the most comprehensive survey of racial and ethnic groups in the United States. It is also the most up-to-date with coverage of the 1996 presidential and congressional elections and their consequences. It also explores such timely topics as the economic impact of immigration, economic development of Native Americans, and changes in Affirmative Action programs. The new edition includes a chapter on overcoming exclusion which looks at three groups - the aged, people with disabilities, and lesbians and gays - and explores the challenges all groups face.

Aunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies ; No)
by Marilyn Kern-Foxworth

Paperback
(November 1994), Greenwood Pub Group

Review: "This book provides a mirror to our past--a past that has been ignored or overshadowed for too long." From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.

From the Books Publisher: A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections

About the Author: MARILYN KERN-FOXWORTH is Associate Professor in the Department of Journalism at Texas A&M University

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