Advertising Media Planning
by Roger B. Baron, Erwin Ephron, Jack Zanville SissorsHardcover: 560 pages
McGraw-Hill
6th edition
June 15, 2002Book Description
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including interactive television and the Internet.

Market Research: Tools and Techniques for Aligning Your Business
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Audiencemaking : How the Media Create the Audience (Sage Annual Review of Communication Research, Vol 22)
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Mass Media Research : An Introduction (Wadsworth Series in Mass Communication)
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4th edition
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Wadsworth Pub Co. Review: Review pending

Interpreting Audiences : The Ethnography of Media Consumption (The Media, Culture & Society Series)
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(January 1994)
Sage Pubns Review: Review pending

Guide to Media Research Paperback
(December 1987)
American Assn. of Advertising

Media Analysis Techniques
by Arthur Asa Berger Hardcover
2nd edition
(May 1998)
Sage Pubns

Media Research : Technolgy, Art, Communications (Critical Voices)
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(November 1997)
Distributed Art Publishers

Qualitative Media Analysis (Qualitative Research Methods (Paper), Volume 38)
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May, 1996
Sage Publications

Introduction to Advertising Media: Research, Planning, and Buying
by Jim Surmanek Hardcover
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Psychology-Media and Research Update
by Stephen Davis (Hardcover - January 2002)Hardcover
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Prentice Hall