CMMS

The Marketing and Media Study
of CHINA

What is CMMS?

CMMS (China Marketing and Media Study) is a survey of 12 major cities in mainland China. It includes information on demographics, product and brand usage, and media audience information for magazines, newspapers, television, radio, cinema and outdoor. The survey was conducted by Sinomonitor Inc., in conjunction with BMRB International. The official analytical computer software is provided by Telmar International.

With approximately 50,000 interviews per annum, CMMS is the largest survey of its type ever undertaken. The sample is comprised of 12 key cities. Projections are made to each individual cities total, as well as to the sum of all 12 cities.

"CMMS is an indispensable study for any marketer hoping to build their product or media brands, or perform effective media planning in the burgeoning Chinese market," said Dr. Zhang Zhong-liang, President and CEO of Sinomonitor Inc. and Secretary General of the China Economic Monitoring & Analysis Center (CEMAC).

Sinomonitor Inc., established in 1994, is a commercial research company related to CEMAC - a non-profit organisation jointly initiated and established by the State Statistical Bureau of China and other Chinese government agencies.

"This study presents our clients with precisely the information they need in this exciting and rapidly developing market-place", said Richard Silman, Managing Director, BMRB International.

BMRB International is a leading worldwide research company, based in the U.K., with extensive experience in the collection of single source marketing and media data. CMMS uses BMRB's Target Group Index (TGI) methodology for media measurement, which it pioneered and which has been the standard for such measurement for over 25 years. The TGI methodology is now used in a number of countries throughout the world.

Telmar, the world's leading supplier of media/marketing planning and analysis software for more than 30 years, has been selected to provide its software and customer support to subscribers of the survey worldwide.

How does it work?

CMMS is a single source database of marketing and media information, linking consumer media habits with branded product data.

The data can be used to understand product purchase behavior, attitudes and lifestyles, and media exposure.

Who can use it?

Advertisers who want to understand the Chinese marketplace.
Advertising Agencies for account and media planning.
Media Owners in order to sell advertising.

What problems can it solve?

Many of the classical problems faced by advertisers, agencies, and media owners, such as:

Who are my prospects?
What competitive products do they use?
What are the best media to reach my target audience?

Which Chinese cities are measured?

Beijing -- Shanghai -- Guangzhou -- Chengdu -- Shenyang -- Tianjin -- Xian -- Jinan -- Nanjing -- Wuhan -- Kunming -- Fuzhou

How to subscribe to CMMS

For information on how to become a CMMS subscriber, please contact either Telmar, Sinomonitor, or BMRB International.

What does CMMS Measure?

The CMMS questionnaire covers four main areas:

1) Standard demographics
2) Media: TV, Press, Radio, Cinema and Outdoor
3) Data on over 90 products and more than 4000 brands

4) Lifestyle and attitudinal questions

How is CMMS accessed?

CMMS data is supplied to subscribers exclusively via Telmar's state of the art media planning software.

Telmar has offices in Hong Kong, London, New York, Chicago, Los Angeles, Johannesburg, Amsterdam and Belgium. There are also affiliated offices in Israel, Iceland, Sweden, Norway, Beijing, Canada and Mexico.

With Telmar, subscribers to CMMS have the ability to perform sophisticated manipulation of the data for media planning and market analysis.

Current Subscribers

Ammirati Puris Lintas * Dentsu * Euro RSCG Partnership * Hakuhodo * FCB * Grey Advertising/Mediacom * Leo Burnett * McCann Erickson * MindShare (J Walter Thompson and Ogilvy & Mather) * Zenith Media

How to reach us:

Hong Kong -Telmar International: Lawrence Federman
Telmar (Asia) Ltd
9 Queen's Road
Suite 605-6
Central Hong Kong
Phone: (852) 2542-3099 Fax: (852) 2543-5555
E-mail: l.federman@telmar.com
Web: www.hk.telmar.com
London - Telmar Communications Ltd: Alex Maddox
Telmar Communications Ltd
46 Chagford Street, London, England NW1
6EB Phone: (171) 224-9992 Fax: (171) 723-5265
E-mail: Alex@telmar.co.uk
Web: www.telmar.co.uk
New York - Telmar Information Services Corp.: Harry Appel
Telmar Information Services Corp.
148 Madison Avenue, New York, NY 10016
Phone: (212) 725-3000 Fax: (212) 725-5488
E-mail: Harry@telmar.com
Web: www.telmar.com
Beijing - Sinomonitor, Inc: Hou Bin
Sinomonitor Inc
14/F, East Building, Cuiwei Tower, 33 Fuxing Road, Beijing 100036, P.R. China
Phone: 86 (10)6816-7937 Fax: 86 (10)6816-7930
E- mail: sinomont@public.bta.net.cn
Beijing - BMRB International: Duncan Falzon
BMRB International
14/F, East Building, Cuiwei Tower, 33 Fuxing Road, Beijing 100036, P.R. China
Phone: 86 (10)6816-7936 Fax: 86 (10)6816-7930
E-mail: duncan@uninet.com.cn
Web: www.bmrb.co.uk
London - BMRB International,: Paul Dickinson
Hadley House, 79-81 Uxbridge Road, Ealing London W5 5SU
Phone: (181)566-5000 Fax: (181) 579-9809
E-mail: paul.dickinson@bmrb.co.uk
Web: www.bmrb.co.uk