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Hi,
I've heard a lot about you.My name is Ragheed and I recently joined an advertising agency(media Dept). I was asked to prepare a presentation on the advantages and disadvantages of sponsorship adverting versus the advantages and disadvantages of normal spot buying.My presentation is next week.I appreciate your genuine feedback.
Thank you in advance.
Ragheed
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Click here to see past Guru responses about sponsorships
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ragheed
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3/9/2005 3:39:41 AM
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Dear Guru, do you have most updated Media pricing data?
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See SQAD and Standard Rate and Data Service (SRDS)
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fiona125
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3/9/2005 3:12:09 AM
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definition for rating point
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Click here to see past Guru responses
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dannied
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3/7/2005 11:22:16 PM
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Hi - You don't need to post this, but I couldn't find an area on this website for comments. You are incredibly knowledgeable and helpful and I wanted to thank you for all your insights on everything media related. Even though my advertising career has started only 4 years ago, I do hope that one day I can be as knowledgable as you are in all aspects. Thanks again and for as long as you are answering questions, I will be asking them until I am blue in the face.
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Thank you. Such comments are always welcome in the Guru Query area.
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AmayaG
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3/7/2005 2:14:20 AM
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Hi - My agency uses the NCC DMA Fusion Cable Universe ratings and nothing else. What is the correct way to estimate cable ratings? What factors should be taken into account? Thank You.
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To the extent possible, use the procedure you would use in broadcast spot: Look at seasonal ratings and balance against latest performance versus competition.
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AmayaG
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3/7/2005 2:05:20 AM
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