Media Guru

Friday, March 05, 2010 #7768

hi, What are equvilent GRPs, and how can they be used?

Monday, March 01, 2010 #7767

What is an avg. CPM for display vs. search advertising?

Monday, March 01, 2010 #7766

Hi, We compare a group of comeptitive brands and we have number of TV spots and GRPs for each for a given period of time. We have data as number of spots and their relative GRPs per brand. If one gets relatively less spots share and relatively high high GRP share, can we say that this brand had more efficient plans? Or that also depends on the quality of the ad breaks? Thank you

Friday, February 26, 2010 #7764

I am developing a travel directory website in a particular online niche. The directory will list various vendors and their offerings through geographic and numerous criteria search. When a site visitor clicks on one of the vendors on a results page, a details page will appear with basic info on the vendor's offering, along with the URL or, in the absence of a URL, other contact info. To start, I envision that I will offer vendors a standard click-thru rate not to exceed a flate annual rate. I have looked into affiliate programs through which users can make reservations on my site, but that is something I will have to do down the road, if I do it at all. Setting up my own reservation system would be even further down the road, if at all. I already have several thousand appropriate vendors in my database, and potential for tens of thousands more. Since hiring data entry clerks/teams and/or editors is an expensive proposition, I am contemplating contracting commission-only sales people to help with signing up vendors, providing them with a percentage of each click-through or flat-rate price for each of their accounts. I have a back-end developer who can do all the programming to track traffic, sales, and click-throughs. The questions I'm pondering are: 1) What are the going rates for PPC? (For several reasons, I am not contemplating instating a Google-style bid system.) 2) What are the going annual flat rates? (I already have some ideas from my research, and I also know that this is industry specific.) 3) What are the going rates for commissions? 4) How do I deal with the fact that I will have to advertise vendors on the site in order to draw traffic, while I will have to draw traffic in order to make sales remunerative to the sales rep, since their commissions will come to them immediately but will accumulate in time through residuals? I'm all for starting small, but don't want to grow at such a snail's pace that the site doesn't grow into at least a semi-lucrative venture.

Friday, February 26, 2010 #7763

hello is it always correct that the smaller the target group the less GRPs being achieved provided that all other parameters are fixed?

Thursday, February 25, 2010 #7762

Hi, Its me again But my brand has more than one model that have different targets, so shall i split the market into different groups and work on each group seperatley? because otherwise i will be comparing apples to oranges?

Thursday, February 25, 2010 #7761

Hi, I am working on the automotive segment and I want to compare share of voice for different brand names and models. Is it possible to just unify the target group on which we make the grp evaluation based on, or we use different target for different models? But then can we compare total grp figures from different brand names as total or as models? If it would be possible to compare all of them in case we can use one target group, what would that target group be? total population? or total adult population? or adults 25+? Thank you

Wednesday, February 24, 2010 #7760

Dear Guru, I have run some data on advertising spending and related GRPs of a number of campaigns. How do I convert the GRPs into 30-second equivalent GRPs?

Monday, February 22, 2010 #7759

You're right. Maybe is important to say that this poster is into a Shopping Center near the parking lot, positioned at eye level. DEC over the principal avenue will be longer but, this "Poster" is only visible for the people in the Mall. Total Market population is: 700,000 in Trade Area. 400,000 in 5 miles radius. This Shopping Center receive average 3,000 People (18+) daily. (Maybe I ought to take this quantity of people as market population.) What do you think?

Monday, February 22, 2010 #7758

Hi again Guru. I would like to take a Poster junior (30 sheets)in a centric Mall in San Diego per $1500.00 monthly. Here are the numbers, (considering 1 panel per 90 days): *Market Pop: 700,000 *Adults 18+: 400,000 avg. *DEC: 874.8145 *GRP's: 0.12483064285714286 *F: 2.1123475785714287 *R: 5.3186123207719795 % *CPM: $ 19.06941266209001 I don't know about those numbers so, my questions are: Are a good numbers? Is the Ad in good price? ($1,500.00 /m) I'll appreciate so much your help. Thanks.

Thursday, February 11, 2010 #7757

I have been asked by a client "how many people might have seen my ad". Right now, I have the overnight household rating and the HH UE. I'd like to respond with something - possibly Household impressions? I am forgetting the media math - do i need to adjust to the HUT level for that time period before I do anything? please clarify the math from start to finish for me. Thank you.

Wednesday, February 03, 2010 #7756

Thanks for your prompt answer. So, if "Panel" equal "poster"...cost per Panel means the Media Price per month? In other words, if the monthly rent per Sign is $1,500. Is it the Cost per panel? Thank You again.

Tuesday, February 02, 2010 #7755

About the GRP's Media Math Formula. GRP's= (# of Panels x per Panel average DEC)/total mkt.....bla,bla. Could you define please, PANEL? Thank's