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Media Guru

Guru Search Results: 7 matches were found

Sunday, December 14, 2003 #6311
definition of media,

The Media Guru Answers(Sunday, December 21, 2003 ):
The dictionary defines a medium as something which carries or transmits something else. In our case, the "something else" is advertising messages.


Wednesday, November 21, 2001 #4903
What is the typical number of advertising exposures the average person receives during the course of a day?

The Media Guru Answers(Wednesday, November 21, 2001 ):
A Guru oldie, from 1997:

The Guru has seen estimates from a few hundred to many thousands. The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is skeptical.


Monday, February 26, 2001 #4208
I am trying to come up with an estimate of the number of advertising messages the average adult is exposed to in the average day. I remember seeing something on this somewhere, and I seem to recall a debate on the issue, but I can't find my source. Any suggestions?

The Media Guru Answers(Monday, February 26, 2001 ):
It depends upon what you consider "advertising messages". If you mean TV / radio commericals, print and out-of-home ads, then the common estimates you see in the thousands are ludicrous. If yoiu assume a person is awake 16 hours per day and does nothing but consume media all day, the answer will be several hundred. Just think about TV and Radio's 20 or so per hour, or the number of ads you would see in an hour of reading newspaper and magazines.

The higher numbers are typically based on counting ecvery exposury to product names, logos and labels, as one might experience shopping in a store.

An issue of Consumer Reports is the most recent place the Guru has seen such estimates.


Saturday, May 13, 2000 #3468
Can we use Pagers as an advertising Medium ? If yes, then which are the countries it is in practice and what r the rates per insertion?

The Media Guru Answers(Saturday, May 13, 2000 ):
This seems to the Guru to be an outrageous extension of SPAM. Using a special communications device which the owner has acquired for the purpose of receiving urgent messages, and may even pay per message delivered, to send unsolicited advertising messages would likley infuriate the users. One wonders who would even provide the list of numbers, unless the pager system operator sold broadcast messages.


Wednesday, March 19, 1997 #1016
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Wednesday, March 19, 1997 #1015
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Tuesday, March 18, 1997 #1017
What are the going numbers for total ad exposures per person per day? Is it possible to break down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.



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