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Media Guru

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Wednesday, December 01, 1999 #3013
Is there an average readers per copy number that can be used to figure out total readers for trade publications?

The Media Guru Answers(Friday, December 03, 1999 ):
When the question is this broad, no. There will be great diiferences between publications which are dominnant in their field versus the 'also-rans.' There will be great difference between free or controlled circulation books and ordinary paid circulation titles.

Best procedure is to identify some books with known RPCs and which seem to be in the same situation as the ones you are analyzing. Average those to estimate the RPCs you need.



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