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Media Guru

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Saturday, April 02, 2005 #6877
Dear GURU, how can I calculate the cpm from crp or CPP? Thank you!

The Media Guru Answers(Saturday, April 02, 2005 ):
At its simplest:

CPP is the cost of exposure to 1% of the target population, so

CPP 1% of target population expressed in thousands = CPM



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