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Wednesday, July 18, 2007 #7390
I am inquiring about live plus (1) day, or live plus (3) day, or live plus (7) day? I just recieve an e-mail from a rep. in the Atlanta market and she asked the following question, "There is some debate over Nielsen’s live plus Data. We’re trying to get a feel for what some of our agency clients think...Do you accept live plus (1) day, or live plus (3) day, or live plus (7) day?" I am not familiar with Nielsen's live plus Data. Could you enlighten me?

The Media Guru Answers(Sunday, July 22, 2007 ):
"live plus" refers to counting viewing measured for the live broadcast of programs plus "timeshifted" viewing of DVR playback within a specified number of days. In April, Nielsen first released live viewing alongside live plus viewing of playback within seven days

The issue arises primarily because of the ease of zipping commericals in recorded playback. Broadcasters woould like to sell based on live plus seven. Advertisers and agencies would prefer live only or live plus fewer days.