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Media Guru

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Saturday, September 13, 2003 #6156
what is a media brief? wht are it components?

The Media Guru Answers(Sunday, September 14, 2003 ):
A media brief is a document, usually from the account group or advertser's marketing staff, providing the information a planner needs to create the objectives, strategies and media selections of a media plan. Details such as budget, seasonality creative message, target, etc. are included. See the Guru's Parts of a Media Plan as a guide to the information needed.



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