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Media Guru

Guru Search Results: 7 matches were found

Thursday, February 07, 2002 #5069
Guru - I need to price the sale of advertising on Wireless phones? Are there any benchmarks for the service when X number of subscribers have agreed to recieve X number of messages per day? Thanks for any and all help!

The Media Guru Answers(Sunday, February 10, 2002 ):
Pricing sould be based on cost per thousand messages delivered. Other advertising is priced from under $1 to over $200 per thousand depending on the audience's desirability to the advertiser or the difficulty of reaching it.


Wednesday, November 21, 2001 #4903
What is the typical number of advertising exposures the average person receives during the course of a day?

The Media Guru Answers(Wednesday, November 21, 2001 ):
A Guru oldie, from 1997:

The Guru has seen estimates from a few hundred to many thousands. The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is skeptical.


Wednesday, September 19, 2001 #4724
Approximately how many messages does an individual consume per day (including print/tv/radio/internet)? Please respond to aekrill@students.wisc.edu

The Media Guru Answers(Wednesday, September 19, 2001 ):
The Guru has seen estimates of from 600 to over 2000 ad messages per day.

When you consider that the typical person is only awake for about 1000 minutes per day, and probably spends more time not consuming ad messages than consuming them, the high end of that estimate seems extremely hyped.


Wednesday, March 19, 1997 #1016
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Wednesday, March 19, 1997 #1015
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Tuesday, March 18, 1997 #1017
What are the going numbers for total ad exposures per person per day? Is it possible to break down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Monday, March 04, 1996 #1269
I was curious to know whether you have any insight into the 2nd quarter national scatter marketplace. I know things are terribly soft but I thought you might know something that I do not. Also, I was wondering if there is any online forum for broadcast/cable national marketers and ad agencies to converse about up & coming media budgets. I also perused your SQAD info under the COSTS/RATES "category" and was hoping that you might provide similar information for the national advertsisng marketplace.I now realize I had more questions than I thought. Thanx in advance for your help!

The Media Guru Answers(Tuesday, March 05, 1996 ):
SQAD (e=mail SQAD@ix.netcom.com)provides network cost projections and in the near future cable costs as well.

There are several on-line marketing forums (e-mail discussion lists) where advertising rate discussions would be within the range of topics. Note that each list has two addresses: one where you send a "subscribe" request and a different one where you post your messages to all listmembers, about discussion topics.

Generally, you must subscribe before you can post. Subscribing will cause the listserver to send you a FAQ (frequently asked questions list) describing the list's topics and rules of disussion). There is no cost to subscribe.

Market-L is the largest, at 900-1000 members and 50-75 posts a day. Topics range from marketing to politics and include a lot of smart alec remarks and heated nonsense amidsolid marketing information. An archiveof market-l is maintained.

Send the message SUBSCRIBE MARKET-L to listproc@mailer.fsu.edu

Post messages to market-l@mailer.fsu.edu

MKTSEG is a discussion about segmented marketing. Topics have often ranged to media issues. There are about 400-500 members and 2-5, on-topic, messages per day. An archive of MKTSEG is maintained at amic.

send the message SUBSCRIBE MKTSEG tolistserv@mail.telmar.com

post messages to mktseg@mail.telmar.com

MavenConference is a new discussion list operated by a group called the MktgMavens (most of the best contributors to Market-L), and is more focused on marketing than advertising. There are about 250 subscribers and 10-15 posts a day, lately. The discussion quality is high. An archive has not yet been established.

send the message SUBSCRIBE MAVENCONFERENCE tolistserv@mail.telmar.com

post messages to Mavenconference@mail.telmar.com



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