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Media Guru

Guru Search Results: 2 matches were found

Tuesday, October 24, 2006 #7213
Do teenage girls who play online games, whether casual or more sophisticated, are willing to pay monthly subscriptions fees to play?

The Media Guru Answers(Sunday, October 29, 2006 ):
comScore tracks gaming. MRI Teenmark and Twelveplus Datababses track PC gaming. The Guru does not know of any source that specifically reports teen girls willingness to pay for online gaming subscriptions.


Friday, July 21, 2006 #7164
There is a great deal of growth of product placement in online games. However, it doesn't seem there is a standardized rate card for the industry as far establishing the amount. I've heard from a few sources that the rate is determined on a dollar amount per 1,000 eyeballs. That dollar amount I've heard is anywhere from $10-$36 per 1,000 eyeballs. Is this correct or is there some sort of equation to figure this out?

The Media Guru Answers(Friday, July 21, 2006 ):
Yes, cost per thousand exposures is the most common basis of internet cost. Most people have two eyeballs each. So count people not eyeballs.



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