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Monday, August 02, 1999 #2681
what is grp

The Media Guru Answers(Friday, August 06, 1999 ):
GRP stands for "Gross Rating Points:"

Every ad has a number of people or homes in its audience (impressions). This number, divided by the population base for the relevant demographic, is the advertisement's "rating." The sum of all the ratings in the schedule is the GRPs. Or, the sum of the schedule's impressions divided by the population base = GRPs.