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Media Guru

Guru Search Results: 8 matches were found

Thursday, February 19, 2004 #6389
Are there any reasearches done or available learnings on print advertorial effectiveness?

The Media Guru Answers(Friday, February 20, 2004 ):
Visit The Magazine Publishers' Association


Friday, September 20, 2002 #5524
Can you tell me where I can find research/articles on the pros and cons of advertorials (if they work or don't work for advertisers)? thanks!

The Media Guru Answers(Sunday, September 22, 2002 ):
Start with The Magazine Publishers' Association


Thursday, June 21, 2001 #4509
What are the advantages and disadvantages of using an advertorial vs. a regular advertisement? Where can I find more specific research on this topic?

The Media Guru Answers(Saturday, June 23, 2001 ):
advertorials are generally designed to look like the ordinary content of the publication. Often they are provided by the publication as an inducemnt to advertise.

On the plus side, if they fool the reader, then they appear to carry the endorsement of the (presumably trusted) publication.

On the negative side, they are typically less impactful in terms of graphics and headline. Further, there is the danger that the consumer will realize you have attempted to fool him and react negatively.


Tuesday, June 19, 2001 #4499
Dear Guru, I am doing some research on the effectiveness of television advertorials. Can you point me in the right direction? Thanks.

The Media Guru Answers(Tuesday, June 19, 2001 ):
Start with The Advertising Research Foundation InfoCenter. For details about the InfoCenter, call 212-751-5656, extension 230.


Monday, November 06, 2000 #3946
To what does "zoned" advertorials refer?

The Media Guru Answers(Monday, November 06, 2000 ):
"Zoned" refers to newspapers' publishing varying editions in different geographic areas of their markets.


Thursday, May 27, 1999 #2536
dear guru, i am working for a newspaper and am in charge of a supplement targeted at women. it is a newly started supplement and thence we are in the process of approaching advertisers. the point is that although the cpt for this supplement is very high it offers advertorials and other such options. what are the specific benefits that tailored editorials can offer the advertiser. please give me certain points that i can present to the client.

The Media Guru Answers(Thursday, May 27, 1999 ):
The key advantages of advertorials are the implied endorsement of the product by the publication and the appearent authoritativeness of the publication in the product category.


Friday, June 21, 1996 #1194
We're currently considering an "advertorial" programfor one of our advertisers. I have been able to find someinformation and case studies regarding this kind ofmessage, but was wondering if you have any good stuff.

The Media Guru Answers(Friday, June 21, 1996 ):
See he Guru's past comment on advertorial below. (you can search with the "find" function of your browser).


Tuesday, May 21, 1996 #1212
We're currently considering an "advertorial" program for one of our advertisers. I have been able to find some information and case studies regarding this kind of message, but was wondering if you have any good stuff. Have you seen any good "advertorials" or know of any articles/case studies?

The Media Guru Answers(Thursday, May 23, 1996 ):
The Guru recalls some good advertorials for Genie Garage Door Openers in home mechanics and do-it-yourself magazines in '92 or '93.

"Vertical" books have more opportunity for advertorial, so you should request samples and case studies from the publications you deem most likely to be your advertorial vehicles.



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