Telmar.com Telmar.com eTelmar.net Home Page The Advertising Media Internet Center

Telmar Home Page Telmar.com

 

Media Guru

Guru Search Results: 6 matches were found

Wednesday, May 02, 2001 #4353
I have a client that is interested in the "dreaded" bathroom stall advertising (back of door). Do you know where I can find any information on how effective this kind of advertising is? I would think people in that personal environment are not thinking about buying things. Please advise

The Media Guru Answers(Wednesday, May 02, 2001 ):
The sellers, such as California Indoor Advertising, Sit&Watch, ToilAd/European Network of Indoor Advertising and AdVantage Indoor Advertising should have research to support their medium.


Wednesday, July 21, 1999 #2650
I was wondering what you would say the precise difference is between Out-of-Home & Placed-based Media. How would you categorize the two. Is it really OOH vs. in-store?

The Media Guru Answers(Friday, July 23, 1999 ):
Place based media can be more than in-store, such as stadium, airport, restaurant bathrooms, etc. Otherwise you have the essence, it's a specific type of out-of-home.


Sunday, March 28, 1999 #2417
What are some names and/or URLs for companies that sell advertising space in toilets?

The Media Guru Answers(Sunday, March 28, 1999 ):
SOme are California Indoor Advertising, Sit&Watch, ToilAd/European Network of Indoor Advertising and AdVantage Indoor Advertising


Wednesday, March 19, 1997 #1016
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Wednesday, March 19, 1997 #1015
What are the going numbers for total ad exposures per person per day? Is it possible tobreak down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.


Tuesday, March 18, 1997 #1017
What are the going numbers for total ad exposures per person per day? Is it possible to break down the average into the different media?

The Media Guru Answers(Wednesday, March 19, 1997 ):
The Guru has seen estimates from a few hundred to many thousands.

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print.

Others estimate 3000, 5000 or more. Even the 245 is "potential" and perhaps only half are real exposures.

The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc.

Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60's and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.

The Guru is sceptical.



Back