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Media Guru

Guru Search Results: 4 matches were found

Monday, December 06, 1999 #3028
what is the best media to reach college students?

The Media Guru Answers(Wednesday, December 08, 1999 ):
"Best" is a matter of setting goals.

Most targeted are probably the campus newspapers and "wall" media sold by CASS Communications and American Passage.

Best reach for the price and reasonably targeted would be carefully selected radio and possibly cable programming.


Monday, October 04, 1999 #2844
What is the best way to reach Adults 18-24 with out using television?

The Media Guru Answers(Monday, October 04, 1999 ):
Most efficient? Selected out-of-home.

Most targeted? Some magazines or college newspapers.

Broadest reach in a single medium? Probably radio.

Best total reach? A combination of the above.

Other qualifications of "best" might yield additional answers.


Monday, October 04, 1999 #2842
I am doing research for a german based software company, that is about to go international with its produkct. Hereford I am completing a media plan. The countries I am mainly intrested in are Those in europe and in North America. I would like to know where I would get relevant infor mation about; How effective are different types of media in the different countries and what target groups do I reach if I use that type of media. I would prefer this data to be specified for individual magazines, newspapers, tv stations ect. I have read thru your past answers, and my main problem at the moment is that I donīt have a large budget to pay a market research company. I am still a student doing this as a final assignment (thesis) for college. I hope you can be of any assistance. Thanks. Arno

The Media Guru Answers(Wednesday, October 06, 1999 ):
In the U.S., universities which teach advertising and marketing often have in their library past years' sets of the broad product and media usage studies from MRI or Simmons. Perhaps your school has the same or a relationship with a U.S. university.

By the way, data would not be about TV stations, but about networks and programs. The U.S. has over 1000 TV stations.


Tuesday, May 04, 1999 #2488
I am trying to reach college students (at schools with enrollments of at least 15,000 to 20,000 students) via local cable television. How can I find out which campuses are wired for cable tv, and if they are, how may students subscribe? I am talking about students on campus in dorms, and i am primarily interested in colleges located in DMA outside of the top 25.

The Media Guru Answers(Tuesday, May 04, 1999 ):
Contact a cable sales rep, like National Cable Communications. They should be able to tell you which colleges are covered by cable systems.

Matching this list to colleges ranked by enrollment will probably be left up to you.

The Guru offers the following observations:

  • It doesn't seem likely that cable systems will allow you to direct commercials only to students or dorms. There will probably be much more waste coverage than if you bought campus newspapers, radio or wallboards.
  • The Guru doubts there will be records of student "subscribers." It is probably most common that the school wires a dorm for cable and students with TVs connect to the cable wiring in their room at will.



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