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Media Guru

Guru Search Results: 8 matches were found

Tuesday, August 29, 2000 #3763
where can I find the cost inflation for network and cable tv since 1991 to the present?

The Media Guru Answers(Friday, September 01, 2000 ):
The trade publications such as Ad Age publish these trends


Tuesday, August 08, 2000 #3688
I have 4th Quarter 2000 spot tv rates and have been asked to do a quick and dirty estimate for 1st-3rd 2001. Are there an avg. factors to apply to 4th 2000 costs in order to estimate the other quarters I need? Accuracy is not needed here, just an estimate.

The Media Guru Answers(Wednesday, August 09, 2000 ):
For year to year inflation, see TVB. For approximate quarterly indices versus annual averages, you may use
  • Q1 = 95
  • Q2 = 102
  • Q3 = 99
  • Q1 = 104


Monday, August 07, 2000 #3681
Compared to 2000, what is the expected media cost increase(%)for 2001 by the following mediums: radio, network TV, cable TV and newspapers? Any suggestions on how to find the information for a local market (specifically, Alaska)?

The Media Guru Answers(Tuesday, August 08, 2000 ):
Click here to see past Guru responses about cost increase projections.


Thursday, August 03, 2000 #3672
Dear Media Guru, Where can I find media inflation estimates, for the different media types, for 2001? Is there a service I can subscribe to that will provide me with this information? Thanks!

The Media Guru Answers(Sunday, August 06, 2000 ):
For broadcast media, use SQAD. For other media, such as magazines or online, the Guru doubts such generalities are useful. It is one thing for an advertiser to predict its own next-year's inflation, but when an industry has so many niches, few advertisers will experience general trends.


Tuesday, October 19, 1999 #2883
Dear Guru, What is your best estimate for advertising rate inflation for Internet or web site advertising, for the year 2000?

The Media Guru Answers(Tuesday, October 19, 1999 ):
There is small basis for projecting, but there might be something at The Industry Standard


Saturday, August 28, 1999 #2748
Hello, Guru! What is media inflation and how is it calculated ? Thanks.

The Media Guru Answers(Saturday, August 28, 1999 ):
Like any other economic inflation, this simply refers to the price increase from one time to another.


Tuesday, August 03, 1999 #2684
Where could we find media cost inflation indicies for as far back as 1975. We have a client who wants to look at historical CMR spending data and use an inflation factor to adjust the spending and express it in 1999 dollars . Thanks so much for your help!

The Media Guru Answers(Tuesday, August 03, 1999 ):
CMR (Competitive Media Reports) is the first place I would look, they certainly ought to have tracking on that. The common source for media inflation back in 1975 was a trade publication called Media Decisions, but the Guru doesn't know who might have inherited their archives. You might try MediaWeek . Some agencies have been tracking cost since 1975, and one, McCann, has had some of the data published every year by Ad Age


Sunday, September 15, 1996 #1148
What is the most rapidly growing advertising medium?

The Media Guru Answers(Monday, September 16, 1996 ):
According to a recent Ad Age report, the web, though still the smallest, grew about 50% from first quarter to second quarter this year. That surely is fastest. In the not too distant future, some sort of stable level will surely be reached, and growth will be merely inflationary as with most other media. On the other hand, technology being what it is, there may be a new internet or other similar breakthrough before that happens. Who would have predicted today's WWW importance just two years ago?



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