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Guru Search Results: 3 matches were found

Monday, July 04, 2011 #8132
what is the implication of normalized GRPs in TV weight setting?

The Media Guru Answers(Monday, July 04, 2011 ):
The Guru believes "Normalizing" is the term used in India with the same meaning as the U.S. term "equivalizing."

Equivalizing is used in comparing or combining schedules of different brands / seasons / years, etc. when different copy lengths are involved.

Click here to see past Guru discussion of eqivalizing.

Tuesday, January 26, 2010 #7753
What research tools are available to normalize results in regards to reach and frequency when combining traditional forms of media, emerging media, and interactive?

The Media Guru Answers(Tuesday, January 26, 2010 ):
Our own eTelmar's new tool, Media 360, should do the trick (although the Guru is not entirely sure what you mean by "normalize.")

Monday, December 14, 1998 #2221
What is the value of adding TV to an all-print media plan?

The Media Guru Answers(Sunday, December 20, 1998 ):
Adding any medium to a single medium plan will add reach and equalize distribution of impressions among those reached.

TV of course has sound and motion to allow different kinds of messages.

For advantages of different media, see the Guru's "Advertising Media Strengths".