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Media Guru

Guru Search Results: 2 matches were found

Tuesday, February 06, 2001 #4161
Dear Guru: Where could I find a complete explanation about the sainsbury Method? Thanks in advance

The Media Guru Answers(Tuesday, February 06, 2001 ):
sainsbury was a media researcher in England. The "sainsbury method" you refer to was probably his adjustment to TV reach to acount for understatement of duplication between TV dayparts in the basic statistical procedure used 30 years ago.

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Wednesday, April 12, 2000 #3396
What is the Saisbury method?

The Media Guru Answers(Sunday, April 16, 2000 ):
sainsbury was a media researcher in England. The "sainsbury method" you refer to was probably his adjustment to TV reach to acount for understatement of duplication between TV dayparts in the basic statistical procedure used 30 years ago.



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