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Media Guru

Guru Search Results: 7 matches were found

Wednesday, July 11, 2001 #4570
How often do movie theaters advertise?

The Media Guru Answers(Wednesday, July 11, 2001 ):
Specific theaters can be tracked in CMR (Competitive Media Reports) retail resources.

Generally speaking, the Guru thinks theaters very rarely advertise, leaving it up to the studios to promote current releases and include theater listings in these ads. Most likely, custom research will be needed.


Tuesday, July 10, 2001 #4568
Media Guru, I'm hoping you can help. I'm creating a media trivia game for a client and was wondering if you could answer a few questions. Do you know when the first television show aired? What was it? What commercials ran during that show? When was the first magazine published and what was it called? One more, would you happen to know what the first cable network was and when it aired?

The Media Guru Answers(Tuesday, July 10, 2001 ):
According to The Complete Directory to Prime Time Network TV Shows by Tim Brooks, Earle Marsh,
  • General Electric began test broadcasts in May 1928 for engineering tests
  • NBC opened an experimental station in New York in 1930
  • In 1938, NBC transmitted some real programs and a live unscheduled news event when a fire broke out near where a crew happened to be working
  • NBC began regular TV service by broadcasting the opening of the NY Worlds Fair, April 30, 1939
  • Commercial TV began with commercial licenses simultaneously issued to NY's NBC and CBS stations, WNBT and WCBW
  • Up until 1946, TV was mostly just a NY phenomenon. Network TV begain when WNBT began feeding programs to Philadelphia and Schenectady (where GE had started it all).
  • That same year, DuMont (Channel 5 in NY) opened a station in Washington, DC, where there were only 12 TV sets
  • The first regularly scheduled, sponsored program was Kraft Television theater, beginning in May 1947 on NBC.

According to Famous First Facts, by Joseph Nathan Kane, the first magazine in this country was "The American Magazine," begun in Febraury 1741, just 3 days earlier than Benjamin Franklin's "General Magazine."

The first mention of a cable network the Guru can find at The National Cable Television Center and Museum is in 1965, Telemation, Inc. delivers a 24 hour Associated Press news channel (alpha-numeric) as a service to cable viewers.

In 1972, HBO was launched.


Friday, July 06, 2001 #4557
Do you know where I might find information on movie theater adverttising? Thanks for your help.

The Media Guru Answers(Friday, July 06, 2001 ):
Click here to see past Guru responses about theater advertising


Monday, March 27, 2000 #3342
Hello, Has there been any studies done on theater Advertising in relation to how consumer feel about it?

The Media Guru Answers(Monday, March 27, 2000 ):
Yes. They should be available from the vendors, like National Cinema Network or CinemaAds or from The Advertising Research Foundation InfoCenter. For details about the InfoCenter, call 212-751-5656, extension 230.


Wednesday, February 03, 1999 #2307
dear Guru, i am a great fan of ur site and u have in the past cleared a number of my doubts. i am currently pursuing a thesis on in film advertising. where on the net can i find information related to the topic'in film advertising'or 'stealth advertising' or 'in theatre advertising'? i would be glad if u could direct me regarding this topic girish

The Media Guru Answers(Friday, February 05, 1999 ):
Screenvision is one of the best known in-theater advertising vendors.

One in-film product placement company the Guru has mentioned previously is Hollywood International Placements


Wednesday, March 04, 1998 #1520
we are planning to begin copy testing TV commercials in cinemas. The idea is to use existing cinemas situated in malls. The people in the mall will be asked to pop in for a few minutes. They will be shown few spots together, as if it were a real combination of commercials recently shown on TV. They will then be asked to reply to a few questions. Naturally, this method selects people who are willing to expose themselves to the test. Other methods currently at work are more 'coercive'. Interviewers actually go to people's homes and show them commercials. What method would you approve? How can we improve our took? Iris K.

The Media Guru Answers(Wednesday, March 04, 1998 ):
The Guru's thoughts:

  • A more appropriate scenario would be to invite people to a "movie screening." Then have your commercial among a few at the beginning of the screening and have some trailers for new movies as well. In this way, it's a more realistic replication of the real life viewing situation and does not bring excess attention to the commercials.
  • You say you're going to test "TV Commercials" in cinema. As long as there have been cinema commercials, the conventional wisdom has been that you must not use the same commercial as people would see on TV. A cinema commercial must be bigger, better, edgier, more daring or else the resentment naturally arising from finding commercials in the theater will work more srtrongly against you.


Friday, March 28, 1997 #1002
I'd like to find out information on in-theater movie advertising. Any research on its effectiveness etc.? What companies sell it and is it sold locally and nationally?

The Media Guru Answers(Sunday, March 30, 1997 ):
The Guru's first thought for a sales organixation would be

Screenvision Cinema Network
6601 Center Dr W Los Angeles, CA 90045
(310-342-8240)

They should have the research and availability information you need.



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