Traditional advertising to attact web traffic

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Can anyone point me in the direction of where I could
find a report on how traditional advertising is used to
drive traffic to a website?
I remember reading something very simple a year or so
ago that basically stated X% of respondents said they
saw a URL in a print ad, Y% from a TV ad, etc.
This is all I'm really looking for.  Any help is appreciated,
Thanks
Brendan Kelly

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