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Microsoft OLE DB Provider for ODBC Drivers
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Niche Channels
Brendan Kelly (bkelly@cpm-cpo.com)2/16/1999 10:56:00 AM
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Sorry I lost the thread, but here is an idea for the person interested in niche channels: Find a book called Marketing Channels: Infomercials and the Future of Televised Marketing. Prentice Hall, 1993. It's out of print but most libraries will carry it. Amazon.com may even have it for sale. It describes 16 channels: cars, computers, investments, sports and rec, etc. Visit http://www.amic.com, the hot site for media professionals. +-------------------------------------------------------------------- | To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM | with a message that says: "UNSUB MediaPlanning" (without the quotes). | Problems? Contact the listowner mailto:awool@amic.com do NOT send | requests to the list. The list FAQ is available by sending email | mailto:MediaPlanning.FAQ@amic.com | This list is an industry service of Telmar, http://www.telmar.com +--------------------------------------------------------------------
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