RE: Traditional advertising to attact web traffic

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I'm sure there will be citations at http://www.nua.ie
NUA Internet Surveys

.. . . in response to Andrea Mitchell 's mail, 
"RE: Traditional advertising to atta," on 15 Feb 99,, 8:29:

> I would love to see this kind of information too.  If anyone has anything,
> please would you kindly forward a copy to me as well. Many thanks Andrea
> 
> On Friday, February 12, 1999 7:22 PM, Brendan Kelly
> [SMTP:bkelly@cpm-cpo.com] wrote:
> > Can anyone point me in the direction of where I could
> > find a report on how traditional advertising is used to
> > drive traffic to a website?
> > I remember reading something very simple a year or so
> > ago that basically stated X% of respondents said they
> > saw a URL in a print ad, Y% from a TV ad, etc.
> > This is all I'm really looking for.  Any help is appreciated,
> > Thanks
> > Brendan Kelly
> > 
> > Visit http://www.amic.com, the hot site for media professionals.
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Abbott Wool
Principal, Abbott Wool Media / Marketing, LLC
Multicultural, Hispanic and Interactive Communications
awool@awool.com     http://www.awool.com
(516) 295-1342      Fax(516) 295-5370
Publisher, Advertising Media Internet Center http://www.amic.com

Visit http://www.amic.com, the hot site for media professionals.
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