Re: Advertising Expenditures

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.. . . in response to Scott Davis 
's mail,
"Advertising Expenditures," on 8 Mar 99, 11:43:

> I'm new to the group and have yet to see any activity. Thus, I'm not
> sure if this question is aimed at the correct forum but I'll let it fly
> anyway.
> 
> I'm trying to find a source that will provide data on advertising
> expenditure levels by industry. Does anyone know where to turn to on the
> Internet?

Scott;

I hope you get another answer, but as a rule, data which is 

commercially created to sell for big bucks is not somewhere 

free on the  internet. ARBitron and Nielsen ratings, CMR 
data, PRISM, MRI, etc, fit this mold.

Often samplings of their data, very top line, are posted, 
as is the case at AMIC's 
http://www.amic.com/amic_mem/scoreboard/index.html 
"Rates, Dates and Data" area.

Ad Age publishes these industry toplines annually, but I 
don't think it's accessible in their on line archive, 
probably because it comes from one of the collectible 
issues which are the reasons people buy subscriptions.


Abbott Wool
Principal, Abbott Wool Media / Marketing, LLC
Multicultural, Hispanic and Interactive Communications
awool@awool.com     http://www.awool.com
(516) 295-1342      Fax(516) 295-5370
Publisher, Advertising Media Internet Center http://www.amic.com

Visit http://www.amic.com, the hot site for media professionals.
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