Re: Advertising Expenditures

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Other than the services Abbott mentioned the only other type of thing I'm =
aware of are books like Advertising Ratios and Expenses (or something like =
that), which is one of the sources  Ad Age uses to compile their annual =
expenditure reports.  A decent business library could probably help out.

>>> "Abbott Wool"  03/08 11:03 AM >>>
.. . . in response to Scott Davis=20
's mail,
"Advertising Expenditures," on 8 Mar 99, 11:43:

> I'm new to the group and have yet to see any activity. Thus, I'm not
> sure if this question is aimed at the correct forum but I'll let it fly
> anyway.
>=20
> I'm trying to find a source that will provide data on advertising
> expenditure levels by industry. Does anyone know where to turn to on the
> Internet?

Scott;

I hope you get another answer, but as a rule, data which is=20

commercially created to sell for big bucks is not somewhere=20

free on the  internet. ARBitron and Nielsen ratings, CMR=20
data, PRISM, MRI, etc, fit this mold.

Often samplings of their data, very top line, are posted,=20
as is the case at AMIC's=20
http://www.amic.com/amic_mem/scoreboard/index.html=20
"Rates, Dates and Data" area.

Ad Age publishes these industry toplines annually, but I=20
don't think it's accessible in their on line archive,=20
probably because it comes from one of the collectible=20
issues which are the reasons people buy subscriptions.


Abbott Wool
Principal, Abbott Wool Media / Marketing, LLC
Multicultural, Hispanic and Interactive Communications
awool@awool.com     http://www.awool.com=20
(516) 295-1342      Fax(516) 295-5370
Publisher, Advertising Media Internet Center http://www.amic.com

Visit http://www.amic.com, the hot site for media professionals.
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• Next message: Scott Davis : "Advertising Expenditures "
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• Maybe in reply to: Scott Davis : "Advertising Expenditures "
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