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Re: website about media planning

Garrick, Cathy (garricc@mail.mohawkc.on.ca)
4/19/1999 10:23:00 AM 

At Mohawk College, we use Advertising Media Planning by Sissors and Bumba
(published by NTC Business Books) which, of all the books I've reviewed, is
one of the best and we use it in our Strategic Planning Courses.  I learned
how to plan on-the-job.  When I read this book, it explained the why behind
many of the things I had been taught.

NTC also publishes a Media Planning Workbook by Goodrich and Sissors which
gives very practical exercises in elementary planning concepts but if you've
been planning, you probably already know that.

Another NTC book that I just received, and have not reviewed, is Essentials of
Media Planning, A Marketing Viewpoint by Barban, Cristol and Kopec.  From the
size of the book and skimming through it, it certainly is not as complete as
the first book I mentioned.

There is one more book that I have - not at the office however.  I'll look for
the name and email it to you.

Cathy Garrick
Professor, Advertising
Mohawk College

Cary_Huang@mdshare.com wrote:

> 1.Does anybody know other websites about media planning other than
> AMIC.com?
> 2. Any books as regards the media planning you read are worth recommending
> to a planer who have 3 years experience in this field?
> Regards
> Cary
>
> Visit http://www.amic.com, the hot site for media professionals.
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Visit http://www.amic.com, the hot site for media professionals.
+--------------------------------------------------------------------
| To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM 
| with a message that says: "UNSUB MediaPlanning" (without the quotes).  
| Problems? Contact the listowner mailto:awool@amic.com do NOT send
| requests to the list.  The list FAQ is available by sending email
| mailto:MediaPlanning.FAQ@amic.com 
| This list is an industry service of Telmar, http://www.telmar.com
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