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Re: website about media planning

Fred Rapaport (rapaport@gte.net)
4/19/1999 1:16:00 PM 

Cathy,
You, too, may be interested in www.MediaStart.com.  It will give your students the
opportunity to freely access Print planning data - exp. circ. numbers, rate cards,
and edit. calendars.

FYI - Craig Gugel, who teaches Media Planning at New York University, also serves
as our Research Director.

Fred Rapaport

Garrick, Cathy wrote:

> At Mohawk College, we use Advertising Media Planning by Sissors and Bumba
> (published by NTC Business Books) which, of all the books I've reviewed, is
> one of the best and we use it in our Strategic Planning Courses.  I learned
> how to plan on-the-job.  When I read this book, it explained the why behind
> many of the things I had been taught.
>
> NTC also publishes a Media Planning Workbook by Goodrich and Sissors which
> gives very practical exercises in elementary planning concepts but if you've
> been planning, you probably already know that.
>
> Another NTC book that I just received, and have not reviewed, is Essentials of
> Media Planning, A Marketing Viewpoint by Barban, Cristol and Kopec.  From the
> size of the book and skimming through it, it certainly is not as complete as
> the first book I mentioned.
>
> There is one more book that I have - not at the office however.  I'll look for
> the name and email it to you.
>
> Cathy Garrick
> Professor, Advertising
> Mohawk College
>
> Cary_Huang@mdshare.com wrote:
>
> > 1.Does anybody know other websites about media planning other than
> > AMIC.com?
> > 2. Any books as regards the media planning you read are worth recommending
> > to a planer who have 3 years experience in this field?
> > Regards
> > Cary
> >
> > Visit http://www.amic.com, the hot site for media professionals.
> > +--------------------------------------------------------------------
> > | To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM
> > | with a message that says: "UNSUB MediaPlanning" (without the quotes).
> > | Problems? Contact the listowner mailto:awool@amic.com do NOT send
> > | requests to the list.  The list FAQ is available by sending email
> > | mailto:MediaPlanning.FAQ@amic.com
> > | This list is an industry service of Telmar, http://www.telmar.com
> > +--------------------------------------------------------------------
>
> Visit http://www.amic.com, the hot site for media professionals.
> +--------------------------------------------------------------------
> | To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM
> | with a message that says: "UNSUB MediaPlanning" (without the quotes).
> | Problems? Contact the listowner mailto:awool@amic.com do NOT send
> | requests to the list.  The list FAQ is available by sending email
> | mailto:MediaPlanning.FAQ@amic.com
> | This list is an industry service of Telmar, http://www.telmar.com
> +--------------------------------------------------------------------



--
Visit http:\\www.MediaStart.com,
the web site for media planning.



Visit http://www.amic.com, the hot site for media professionals.
+--------------------------------------------------------------------
| To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM 
| with a message that says: "UNSUB MediaPlanning" (without the quotes).  
| Problems? Contact the listowner mailto:awool@amic.com do NOT send
| requests to the list.  The list FAQ is available by sending email
| mailto:MediaPlanning.FAQ@amic.com 
| This list is an industry service of Telmar, http://www.telmar.com
+--------------------------------------------------------------------

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