Re: PI Deals?

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PI stands for "Per Inquiry".  Commonly used in broadcast and cable TV, you 
pay for the commercial time based on responses to a 1-800 number.  The cost 
you pay is a percentage of the item cost you are selling, or an agreed upon 
amount to the station or network.  ie:  you are selling a product for $25.00, 
and for every response call you receive, you pay the station $8.00 per 
inquiry.  Very few broadcast stations accept PI's anymore, as well as the 
better viewed cable networks. They do, however, give a decent rate for direct 
response ads; you pay for every commercial, but the rate is reduced because 
the inventory you get is based on un-sold avails or local break blocks that 
are not seen over the entire network.   Hope this helps.  The same concept 
works for other media as well.

Donna Lukenbill
Media Savvy, Inc.

Visit http://www.amic.com, the hot site for media professionals.
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