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Latin/South America Media

Fraser Elliott (FElliott@beap.com)
6/22/1999 8:18:00 AM


I need a quick primer on planning and buying broadcast media from Mexico =
through South America.  I realize there are major differences in how =
things are done from country to country, and I need a working knowledge of =
standards and practices throughout the region.  I am based in the U.S. but =
one of our clients is about to begin a branding campaign internationally.  =
So if any of you have any pointers or places to get more information, I'd =
appreciate it.  Thanks!


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