radio advertising effectiveness

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Hello everyone,
I'm doing (scientific) research on the subject: radio advertising
effectiveness. The main question is: which factors influence, in which way,
the effectiveness of radio commercials? There's not much research
literature available on this subject, so I wanted to ask if anyone on this
list knows a lot about it, or if someone has some good references (of
books, articles, websites or any other source). If someone has something
relevant or interesting for me, please send an email to mij address:

vanas@pscw.uva.nl

Thanks,

Jolanda van As 


Visit http://www.amic.com, the hot site for media professionals.
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