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Re: radio advertising effectiveness

Jolanda van As (vanas@pscw.uva.nl)
7/27/1999 2:22:00 PM 

At 01:24 PM 7/23/99 EDT, you wrote:
>You'll get a lot of info from the Radio Advertising Bureau, 
>(http//www.rab.com), but basically a biased viewpoint.  You can also try The 
>Media Buying Acadamey, www.mediabuyingacademy.com for a more objective 
>viewpoint.  Good Luck.
>
Thanks for your help,
I knew the RAB already, but not the Media Buying Academy, so I'll check
their website.

>Visit http://www.amic.com, the hot site for media professionals.
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Visit http://www.amic.com, the hot site for media professionals.
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