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Re: Reach/Frequency - Trade Publications

S. Alles (allmedia@concentric.net)
7/27/1999 9:38:00 AM

Hi Everyone,

Trying to find research, white papers, etc. on R/F but specifically geared
to the trade (b2b) print medium. 

Appreciate any pointers to sources.  Thanks much.

Sylvia
===================================== 
                   Alles Media Services
Advertising Media Planning, Buying, Consulting
                 allmedia@concentric.net
       http://www.concentric.net/~Allmedia
=====================================


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