Industry Forums

Microsoft OLE DB Provider for ODBC Drivers error '80040e4d'

[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.

/ASPSamp/telmar/telmarad.asp, line 12

Re(2): Media Conglomerate Packages

Micheal Bispo (mbispo@ideaguys.com )
10/27/1999 9:54:00 AM 

My concern with consolodation is when we find ourselves in a "forced"
package situation.  I've experienced this to a lesser degree with radio in
that, let's say an owner has two stations in-market, one that fits my
target profile and one that does not.  To get both stations on the buy,
the rep would offer a "package" deal that would give an overall attractive
CPR, but with a portion of the weight going to the less than desirable
station.  Not wanting to spend money on a station that I feel does not
either demographically or psychographically match my target profile, I
would turn down the combo.  The result?  CPR penalties on the desired
station cost.

It can go both ways, in terms of also giving you exposure to a whole new
group of people at a discounted rate.  However, I just would be pretty
judgemental of the packaged stations to ensure they are there because they
will benefit the client.  Not because they need to improve thier bottom
line on an underperformer.

Micheal Bispo
Media Supervisor (yup, they promoted me)
MaxxMedia Inc.
Toronto, Ontario, Canada


Visit http://www.amic.com, the hot site for media professionals.
+--------------------------------------------------------------------
| To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM 
| with a message that says: "UNSUB MediaPlanning" (without the quotes).  
| Problems? Contact the listowner mailto:awool@amic.com do NOT send
| requests to the list.  The list FAQ is available by sending email
| mailto:MediaPlanning.FAQ@amic.com 
| This list is an industry service of Telmar, http://www.telmar.com
+--------------------------------------------------------------------

Error processing SSI file '/htmlforums/image_map.map'