RE: Media Conglomerate Packages

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I think it's time to leverage a large portion of a budget with one media
company -- the current state of consolidation is reeking havoc on CPMs
across the board, particularly in spot market situations.  The media
companies are certainly leveraging their position with their vendors, as
well as with their advertisers, and there should be opportunity to obtain
CPM discounts, and added value/integration.  Of course the only way it will
work is if all the media properties are a fit for the product and target
audience perspective.  I think the ability to launch an integrated campaign
across multiple media is one of the only benefits of the current state of
consolidation, and if done right, can add impact to a selling message.


Catherine D'Azevedo
The Leslie Agency
874 So. Pleasantburg Drive
Greenville, SC   29607
  catherined@leslieagency.com

Voice:  (864) 271-8340
Fax:  (864) 271-9143



	-----Original Message-----
	From:	Stitt, Ron D. [SMTP:Ron.D.Stitt@abc.com]
	Sent:	Wednesday, October 27, 1999 8:46 AM
	To:	MediaPlanning Discussion List
	Subject:	Media Conglomerate Packages

	Does anyone have comments on the marketplace for large, multimedia
companies
	packaging their properties for advertisers?  What are the selling
	points...is it because it's perceived to be a way to get discounts,
or is it
	the integration and value-add opportunities?  Does anyone have
exposure to
	or thoughts on CBS Plus?  Is this the wave of the future for other
players
	like NewsCorp, Disney/ABC and NBC?

	Visit http://www.amic.com, the hot site for media professionals.
	
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• Next message: Micheal Bispo: "Re: SV: Re(2): Media Conglomerate Packages "
• Previous message: Fraser Elliott: "Re: SV: Re(2): Media Conglomerate Packages "
• Maybe in reply to: Stitt, Ron D.: "Media Conglomerate Packages "
• Next in thread: Catherine D'Azevedo : "RE: Media Conglomerate Packages "