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Microsoft OLE DB Provider for ODBC Drivers
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/ASPSamp/telmar/telmarad.asp, line 12
Re: What is a TAP plan?
Micheal Bispo (mbispo@ideaguys.com )10/28/1999 8:59:00 AM
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MediaPlanning@mail.telmar.com writes: >I have a question for the list. What is your understanding of what a TAP >plan is? I've heard different versions. > The Total Audience Plan (TAP) is basically a nicer way of saying Run Of Schedule (ROS). Instead of buying a specific timeblock (say 10a-3p) your are buying a wider rotation (eg. 6a-12a). > Micheal Bispo Media Supervisor MaxxMedia Inc. Toronto, Ontario, Canada Visit http://www.amic.com, the hot site for media professionals. +-------------------------------------------------------------------- | To UNSUBSCRIBE from this list, send e-mail to: LISTSERV@AMIC.COM | with a message that says: "UNSUB MediaPlanning" (without the quotes). | Problems? Contact the listowner mailto:awool@amic.com do NOT send | requests to the list. The list FAQ is available by sending email | mailto:MediaPlanning.FAQ@amic.com | This list is an industry service of Telmar, http://www.telmar.com +--------------------------------------------------------------------
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