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Happy New Year Everyone!
With thanks to Hal Lamster, Postmaster at mail.Telmar.com
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Market Segmentation Discussion Mailing List
Frequently Asked Questions
This is the "FAQ" of the "MktSeg" List
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CONTENTS
1 Ownership: the maintainer of the list
2 How to join or quit the list
3 Posting a message to the list
4 Mission of MktSeg
5 Ads, jobs and resumes
6 Archives
7 Control of content
1 OWNERSHIP
The "Listowner" is Abbott (Abby) Wool of
Abbott Wool Media / Marketing, LLC
E-mail awool@unix.asb.com Phone (516)295-1342
Fax(516)295-5370
The listserver is provided by Telmar Information
Services Corp. as a service to the advertising
community.
2 JOINING OR QUITTING THE LIST
Send mail to:
listserv@mail.telmar.com
with any text as the subject and any of the
following commands as the text of the message:
SUBSCRIBE mktseg
or SUB mktseg
- Asks server to add you to the mailing list.
UNSUBSCRIBE mktseg
or SIGNOFF mktseg
or UNSUB mktseg
- Asks server to remove your address from the
mailing list.
HELP
- Takes no parameters, returns the command list
text.
2a OTHER RELEVANT COMMANDS ON THIS LISTSERVER
SET mktseg DIGEST
- To set Digest mode for your subscription. The
digest
mode will send you a digest of the list once per
day, and will not send each message to you as they
are received.
SET mktseg NODIGEST
or SET mktseg MAIL
- To set Mail mode for your subscription. You will
be
sent each message as they are received. This is
the default. If you set Digest mode, use NODIGEST
or MAIL to reset to normal mail mode.
BOUNCE
- Takes no parameters - returns your message to you,
headers intact.
INDEX
- Asks the server for a list of files available by
e-mail
at this site.
SEND
- Asks the server to send you a file. For a list of
the files
available by e-mail from this site, see the INDEX
command.
If you have problems with this facility, or
questions, please mail them to
postmaster@mail.telmar.com.
FAQ
To get a copy of this FAQ, send the message
"SEND MKTSEG.FAQ" to LISTSERV@mail.telmar.com
3 POSTING A MESSAGE TO THE LIST
To POST A MESSAGE to the list, send it to
mktseg@mail.telmar.com
All messages to this address AUTOMATICALLY go to the
entire list.
Posts that refer to earlier messages should quote
enough of the relevant material to aid
understanding, but not the entire message, which
would "clutter" the list. Ideally,the format is:
Joe Schmoe wrote >"xxxxx xx", or xyz123@qqq.com
wrote >"zz zzz"
Remember, mktseg@mail.telmar.com is the list address
where you post messages.
Housekeeping commands should go to
listserv@mail.telmar.com.
Problems with posting/subscribing/unsubscribing
should be addressed to awool@unix.asb.com or the
above phone/fax numbers, not to the list.
4 MKTSEG MISSION STATEMENT
"Mission statement" sounds too portentious, of
course. The purpose of the list is to allow and
encourage an exchange of ideas and information
relating to advertising and marketing to target
segments.
These include but are not limited to ethnic
segments, lifestyle and lifestage segments and
interest group segments, initially.
Topics might include advertising creative material,
media issues, research, data base marketing, direct
response, promotions or education relating to all
the above, and other segmentation information
resources.
We hope to see as much experiential, anecdotal
material as we do highly technical marketing
discussion. What "works" hasn't always been
measurable, and what's measurable doesn't always
work.
Openness and honest opinions, problems and
solutions, bad experiences and good, discoveries and
learneing experiences that might be of interest to
colleagues are the essence of what makes discussions
like this valuable and interesting.
The list is not intended to be a forum for social
change or enforcement of political correctness. It
is a discussion among professionals whose interests
lie in issues relating to ethnic and lifestyle
groups which in some contexts can be sensitive, but
in this list are business or scholarly issues.
The mood of the list will be informal, friendly and
professional.
5 ADS, JOBS, RESUMES
ADVERTISEMENTS of products or services directly
related to market segmentation are acceptable if
"AD" is the first word of the "Subject" line.
"Directly related" means, for example, that ads for
computer software to manage segmentation anaysis are
OK, but not ads for computer hardware.
JOB POSTINGS are acceptable if you or your
organization are doing the hiring and the job is in
segmented marketing.
RESUMES may be posted if RESUME is the subject line,
and the person's background is appropriate to work
in our topical area.
6 ARCHIVES
The archive of MKTSEG is maintained as a "forum" in forums
area of the Telmar AMIC www site.
http://www.amic.com
If you are not a member, you must first join. There is
no charge. Then select the FORUM's menu and finally
the Market Segmentation Forum.
7 CONTROL OF CONTENT
The list will be unmoderated, relying on one and all
to keep focused on relevant topics and to show
reasonable respect for fellow participants.
Mktseg has been established after an informal survey
of current (as of May 1995) internet general
marketing and advertising discussion lists.
There were positive reponses from advertising,
research, marketing, academic, media and other
business arenas representing the scope of
African-American, Asian-American, Latino and various
lifestyle and age segment professionals. Over time,
no doubt others will join. By the nature of such
groups, opinions are exchanged and may be disputed
and defended vigorously. Personal attacks are just
plain not nice, but if you can't help yourself,
please keep it private and off the list.
There are many internet sites and published guides
to "netiquette".
It's everyone's list; enjoy!
Abby
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Member: MktgMavens__(tm)______________________________
ABBOTT WOOL Media / Marketing, LLC
Market Segments and Hispanic Market
(516)295-1342 Fax (516)295-5370 email
Market Segment Resource Locator-- http://www.amic.com/amic_mem/wool/
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Thought for the day:
A penny saved is ridiculous.