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Services Marketing

Jim Teeple (jteeple@times.net )
1/5/96 12:14:00 PM 

This is my first posting which is a little nerve racking, but here goes.
I have a problem that I am hoping someone else may have experienced and
conquered.
I am the marketing director for an Internet based network for Consulting
Engineers , Architects, and Contractors. The network serves to harness the
immense power of the internet for the above market segments. We are trying
to introduce our network as a business tool for the member firms, whereby
they can utilize the Internet to grow their business in both size and
profitability. We are very competitive in the marketplace , however at this
point in time there is not alot of competition.
My task is to enlist firms onto our network to enjoy the above mentioned
benifits.
I have had limited success with several tried and true marketing methods,
mainly networking and referals, direct mktg, advertising.
The majority of objections received to our proffer is that the internet has
"just not arrived" as a viable business tool yet. So it seems most are just
waiting to see how things shakeout.
I guess my question then "Is this common to all new or high tech offerings
or just the Internet? Is there a way to get around this?
As a policy we will not revert to scare mongering tactics with prospects. Is
there other methods available that would seem to create a sence of urgency.
Or are we off base totally?
Any suggestions you may have would be greatly appreciated.

                                                JIm
                                           jteeple@times.net
                                
P.S.
 I am trusting that all receipients of this posting do believe that the
internet is a viable business tool!

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