Microsoft OLE DB Provider for ODBC Drivers
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Microsoft OLE DB Provider for ODBC Drivers
error '80040e4d'[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.
/ASPSamp/telmar/telmarad.asp, line 12
On 5 Jan 96 at 12:14, in Services Marketing, Jim Teeple wrote: > This is my first posting which is a little nerve racking, > but here goes. I have a problem that I am hoping someone > else may have experienced and conquered. I am the > marketing director for an Internet based network for > Consulting Engineers , Architects, and Contractors. The > network serves to harness the immense power of the > internet for the above market segments. We are trying to > introduce our network as a business tool for the member > firms, whereby they can utilize the Internet to grow their > business in both size and profitability. We are very > competitive in the marketplace , however at this point in > time there is not alot of competition. My task is to > enlist firms onto our network to enjoy the above mentioned > benifits. I have had limited success with several tried > and true marketing methods, mainly networking and > referals, direct mktg, advertising. The majority of > objections received to our proffer is that the internet > has "just not arrived" as a viable business tool yet. So > it seems most are just waiting to see how things shakeout. > I guess my question then "Is this common to all new or > high tech offerings or just the Internet? Is there a way > to get around this? As a policy we will not revert to > scare mongering tactics with prospects. Is there other > methods available that would seem to create a sence of > urgency. Or are we off base totally? Any suggestions you > may have would be greatly appreciated. > > JIm > jteeple@times.n > t > > P.S. > I am trusting that all receipients of this posting do > believe that the > internet is a viable business tool! Jim; I think the question goes to the distinction between "business tool" and "mass medium" The market segment of interest to engineers, architects, etc is no doubt a small portion of internet users, but I would guess its a higher proportion than of general population. Thus Internet marketing communication to this segment is potentially highly effective, yet limited in reach potential. The "techie" nature of the internet is a good fit. I am aware of several firms in architecture and construction engineering that are using the 'net. I would think you need to demonstrate to prospective clients both the number of prospect availabe through the 'net and the kind of communication possible. I'll send you something by private e-mail that may be helpful Abby >
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