Microsoft OLE DB Provider for ODBC Drivers
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Microsoft OLE DB Provider for ODBC Drivers
error '80040e4d'[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.
/ASPSamp/telmar/telmarad.asp, line 12
This is in referance to the message left by Jacques Werth on the topic of, "Services Marketing". You wrote: >2. Networking and referrals are marketing methods that are tried often but >are hardly ever true. They are in the "general waste of time and fooling >yourself" category. >3. "The majority of objections received ..." would be significant if you >were trying to expand an already large market share. NOT "handling >objections" is the most effective thing to do in your case. The best way to >market a new concept, high tech or not, is to find the people who already >want (the benefits of) it. That may be only a small segment of the market - >my guess is for your business it's under 5 percent, now. So, don't waste >any time and effort trying to convince anyone who doesn't want it that they >should. 1. I have to say that in MY opinion, networking and referrals DO generate substantial business if the way you do business keeps your customers happy by providing them with what they expect for the money they pay and then some extra... How may movies in the recent past have you seen because your friends or relatives recommended them to you? 2. Objections are an integral part of any business. Sometimes, the absense of objections actually indicate the lack of interest on the part of the market segment you are trying to attract. Objections are really, OPPORTUNITIES -- to inquire what's really going on in the prospect's mind to sell, and above all, to CLOSE. From a consumers' point of view, when faced with making a purchasing decision, the decision is based on how much they know about the product/service and what its going to do for them. The product/services' features and benefits (particularly the benefits) provide this required knowledge. When the consumer does not have enough information or has the incorrect information, their concers take the form of objections. Understanding, recognizing the resistance, and responding to these objections will not only generate more closed sales but will also strengthen your internal marketing plans. I do agree that ascertaining the correct market share (>find the people who already want (the benefits of) it<) is one of the most important aspects of marketing. Your marketing success and its strategy are only as good as your leads. Spending some money and time in defining the most possible and accurate market segment will save tremendous time and money in selling the products and services. Regards, Aref Moin MMA Consulting 75227.743@compuserve.com http://ourworld.compuserve.com/homepages/hiat
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