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Re: New Marketing pages for hispanic Market

Abbott (Abby) Wool (awool@unix.asb.com)
1/6/96 11:14:00 AM 

On  3 Jan 96 at 5:54,  in Re: New Marketing pages for 
hispani, cavit ALTUNAY wrote:

> Happy new year, Mr.Blein
> 
> I am interested in to know more about Spain and mainly
> martketing in Spain.
> 
> We are joint venturing for electrofiziologic equipments
> like EEG ,ECG etc.. with a group from Ukraina. index
> 
This post made me take note of a point I missed when the 
original message was posted. Sr. Esteban was posting in 
regard to Spani and Latin America under this subject line.

Here in the US, "Hispanic" refers to US residents whose 
origins are from Spanish speaking countries, but *not* to 
residents of those countries, ie a Spaniard in Spain is not 
a Hispanic, while a US citizen who imigrated from Spain is.

In fact, hispanic is a marketing/political/sociological 
demographic term. People (especially Hispanics themselves)  
outside those fields often vociferously repudiate the 
Hispanic label, prefering "Latino" or "Chicano," or
Mexican-American, etc.

Has the word "Hispanic" migrated out of the US and taken on 
a new or additional meaning?




Member: MktgMavens__(tm)______________________________
     
             ABBOTT WOOL Media / Marketing, LLC
             Market Segments and Hispanic Market
  (516)295-1342  Fax (516)295-5370  email
Market Segment Resource Locator-- http://www.amic.com/amic_mem/wool/
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Thought for the day:
    Communist (n): one who has given up all hope
    of becoming a Capitalist.

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