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Re: New Marketing pages for hispanic Market

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On  7 Jan 96 at 18:38,  in Re: New Marketing pages for 
hispani, Center for Global Trade Devel wrote:

> >>On  7 Jan 96 at 16:05,  in Re: New Marketing pages for
> >>hispani, Luis  Esteban wrote:
> > I'm really sorry if Mr. Abbot has some problems with the
> > hispanic people.
> As I specifically stated, the question is only about word
> use (your English) and not about people, nor was it a
> criticism. In the US "Hispanic" refers only to US
> imigrants from Spanish speaking cultures and not to
> spanish speakers in other parts of the world. I asked if
> it had different meaning elsewhere. Abby
> 
> Dear Luis and Abby
> You both are right.
>         Luis Esteban is translating his words literally
>         from Spanish to 
> English. The world Hispanic is more or less similar to
> Anglo ( related to English language and people ) or Arabic
>  ( related to Arabic language and its speakers in
>  different countries).
> Hispanic is a common word used worldwide by academics for
> the studies on Spain, Its culture, Language and of course
> encompassing the Americas where the principal language or
> lingua franca is Spanish language.
> 
> The US demographers have used Hispanic mainly for
> Immigrants whose primary language is Spanish irrespective
> of their nationality in origin.
> 
> The word Hispano or Hispanic or Spanish is many times used
> with negative connotations just like the words Indian or
> Negro. This is simply because of ignorance.
> 
> The definition of Latin America
> 
> In Spain the term commonly used for Spanish speaking
> Americas is Hispano-America and lately America Latina.
> 
> Since Brazil, West Indies and Haiti don't have Spanish as
> lingua franca the term Latin America was invented -
> because Portuguese and French like Spanish are derived
> from Latin.
> 
> Coming back to the term Hispano - or Hispanic Americans
> Hispanic heritage is the only thing common among all
> Hispano Americans and Spaniards of today - otherwise their
> local cultures predominate their lives. "Hispanos" of a
> given area in Latin America have different sub-cultures
> and different patterns of behavior.
> 
> The Spanish Colonialism gave the common language of Spain
> to the natives of most part of Americas.
> 
> Although Spanish is not official language of the US but it
> is 2nd most wide spread language in the US. As per latest
> studies Spanish is the most dominant language learnt by
> English speakers in the USA today.
> 
> Hope the above is clear.
Prav;

Yes, quite clear. Thank you for an intelligent response to 
my original question. BTW, in demographers' usage "Hispanos" 
is a special usage for people in the New Mexico area whose 
Spanish  descent is from the original explorers (the Conquistadors). 
They are totally assimilated and often non-Spanish-speaking 
with only surnames to connect this group to Spanish origin.

Abby

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