Microsoft OLE DB Provider for ODBC Drivers
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/ASPSamp/telmar/telmarad.asp, line 12
Microsoft OLE DB Provider for ODBC Drivers
error '80040e4d'[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.
/ASPSamp/telmar/telmarad.asp, line 12
Jim: I think you need to start at the beginning with market segmentation. There must be other companies in your target market that are using the Internet in a way that is compatible with your service. I would recommend that you find a number of them and via quant and qual interviews determine their demographic profile as well as the detailed reasons why they are using the Internet, i.e., what features they use... what benefits they receive... etc. You should also include questions that probe the concerns they had about using the Internet initially (since these concerns may exert drag on the market in general) and how/why these concerns were overcome. From this you can refine the market characteristics (company size, number of establishments, revenue size, global scope, needs, benfits, concerns, purchasers/influencers, etc.) of what may be an early adopter segment in this industry. If there is such an early adopter segment, find other companies that fit the profile and focus your marketing and sales efforts on it with your marketing and sales collateral tuned to what you have discovered in your research. You could do the type of research with those who have refused your service. You might then be able to use your "adopter" findings to "push" your service on this more hesitant segment. Samuel M. Alunni Sterling Research, Inc.
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