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Relationship Marketing

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I know there is a lot written about relationship marketing but
I am specifically interested in learning about past or
existing programs designed for the executive level.  That is,
relationship programs based on top management or executives on
provider-side interacting/working with top management/executives
on customer-side.  Kind of like a buddy system at the executive level.
 
Are there companies currently utilizing such a program?  Do they work?
*Could* they work?  What are the issues involved?  Are there tactics that
have been tried in this area that have been particularly successful
and/or unsuccessful?  Is it possible to effectively recruit top
management for this kind of relationship marketing?
 
***********************************************************
Margaret R. Roller
President
Roller Marketing Research
290 Virginia Street
Post Office Drawer 1090
Urbanna, VA 23175
Tel 804-758-3236
Fax 804-758-0411
email: 71501.716@compuserve.com
 
 
 

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