Microsoft OLE DB Provider for ODBC Drivers
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Microsoft OLE DB Provider for ODBC Drivers
error '80040e4d'[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.
/ASPSamp/telmar/telmarad.asp, line 12
In a message dated 96-01-10 12:50:29 EST, 71501.716@compuserve.com (Margaret R. Roller) writes: >I know there is a lot written about relationship marketing but I am specifically >interested in learning about past or existing programs designed for the executive >level. That is, relationship programs based on top management or executives on >provider-side interacting/working with top management/executives on >customer-side. Kind of like a buddy system at the executive level. Margaret: For good models of multi-tier "relationship" marketing program, take a look at some of the smaller newer companies who have deomnstrated staying power. If by design or evolution, many, many have in place structures where senior managers handle the "management" of larger accounts. As these companies evolve, the relationships sometimes grow to the point where there is a Sales Account Executive assigned, and where the senior provider side people don't get involved in transactions. But the relationship usually stays with the upper managers. It makes sense . . . especially in b to b technology, where there are two questions: A) What can we do for you today (eg sell you now), and B) What should we be doing so we can still do things for you next year (eg sell you then) Senior relationships usually concentrate on B. Hugh Gigante _____________________________ Charter Member: MktgMavens (tm) HAGA Associates. Communications And Staff Development That Works 516-293-6893 (Voice & Fax) * hgigante@aol.com * hugh@lightstone.com
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